GALAXY, a new debut at Intermat 2018

New Galaxy Radial OTR range: Tires that keep you running with no downtime.

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Leader for decades in off-road tires, and preferred choice of OE manufacturers, Galaxy introduces for the very first time its’ range of Radial OTR tires at Intermat 2018, specially made to keep pace with the challenging needs of high pressure job-sites.

Today, the new range has been officially launched at an international press conference in Paris. During the event the new patterns have been revealed: Galaxy now offers a range of high performance radial tires that promise improved productivity and profitability.

Galaxy LDSR 300 E3/L3 is specially constructed for loaders operating in extreme conditions. It provides superior cut resistance and minimum heat build-up resulting in excellent durability. MGSR 200 G-2 is designed for graders; it ensures high traction and stability. Yardmaster Radial IND-3 is ideal for heavy tonnage forklifts that perform longer cycle of operations on demanding surfaces at higher speeds. High traction and minimum heat build even at high speeds makes HTSR-400 is the perfect choice for dump trucks.

Galaxy radial OTR range is available in the most popular sizes and will be available from Q3 2018.

An enhanced range of products for construction and industrial applications by the Alliance Tire Group

Alliance Tire Group, strategic business unit of Yokohama Rubber Co., is an EUR 550 million company marketing its products in over 120 countries across the globe.

At Intermat 2018, Alliance Tire Group showcases a wide portfolio of tires for wheel loaders, dump trucks, backhoes, utility tractors, skid steers, boom lifts, excavators, forklifts, bomb carts and telehandlers.

Leading actors at ATG booth (hall 5A, booth G012) are the very new Galaxy LDSR 300 and Galaxy HTSR 400 tires, part of the latest Radial OTR range, showcased today to the public for the very first time.

Bestsellers in France are also on display: Galaxy Beefy Baby III, the ideal choice for skid steer’s performing heavy duty applications for longer durations; Hulk SDS, the solid tire for unsurpassed durability; Galaxy Yardmaster Ultra, the premium tire built for standard heel -rims preventing breakdown of equipment vulnerable to punctures; Galaxy Yardmaster Ultra, the reliable partner for round the clock forklifts; Alliance 624, all steel radial tire equipped to perform challenging operations and releases mud easily; Alliance 528 Dual Master, double the strength; Alliance 392, high load capacity tire with high protection against cuts and punctures.

Galaxy tires are engineered to adapt and survive in the "jungle of the worksite"

During Pre-Intermat 2018, ATG has launched the new European advertising campaign for Galaxy highlighting key benefits of Galaxy products with the core message focused on “inspired innovation”.

The campaign, now running in the main industry magazines and online across Europe, is inspired and features animals that prove to be able to face even the toughest challenges of their daily lives. The agility of a phanter, the strength of an elephant, the stability of a rhino, and the adaptability of a chameleon.

This new Galaxy look and feel is a driver for the remaining brand communication with the innovative layout of the ATG booth at Intermat in Paris and the complete restyle of the printed materials, being two examples.