Genie expands its distribution network in Qatar

Arabian Supply Center W.L.L Appointed as Authorized Distributor for the Sales and After Sales Service of Genie® boom lifts, scissor lifts and telehandlers

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With growing demand for Genie® products across the Middle East region, effective since June, Terex AWP announces the appointment of Arabian Supply Center W.L.L. (ASC),  an affiliate of the Qatari Al Jaber Group, as its new distributor for Genie telescopic and articulating boom lifts, scissor lifts and telehandlers, based in Doha, Qatar.

In a short eight-year span, ASC has emerged as the leading supplier of construction and industrial equipment, spare parts, lubricants, tyres and batteries in Qatar. Based on the company motto “Quality You Can Trust,” the company constantly strives to deliver the best quality products and after-sales services to combine excellent value with an enhanced customer experience.

“We had been looking for a reliable, customer-focused sales and service partner in Qatar for some time,” says Gary Cooke, Genie regional sales manager, Terex AWP for the Middle East at Terex Equipment Middle East LLC. He continues: “Trusted by customers as a provider of high quality solutions, ASC has a very good reputation in the market and definitely ticks all the right boxes in terms of representing the Genie brand. The team is highly invested in its relationship with Genie and took part in the Big 5 trade show in Qatar last September. In addition to being a great platform to showcase Genie products, that event was a great opportunity to strengthen our relationship together.”

For Darwish Ariqat, Commercial Manager, ASC: “The strength of ASC lies not just in the products that we offer, but also in our strong after-sales network in Qatar. We aim for the best of the best and the brands we endorse reflect our company’s image.” He continues: “When we approached Genie to discuss the possibility of representing the brand, we knew that they would complement our offering perfectly. Like Genie, customer satisfaction is our priority. With this in mind, we have plans underway to build a new state-of-the-art service facility where the focus will be on ensuring that our customers’ machines are maintained according to the latest industry standards.”