Genie expands its distribution network in Russia
3 October 2017
UniRent LLC Appointed as Authorized Distributor for the Sales, Financing Assistance, Parts and Service Support of the Full Genie® Equipment Offering. As part of the company’s global distribution strategy, that notably includes the expansion of its sales and service network throughout EMEAR (Europe, Middle East, Africa and Russia region),Terex Aerial Work Platforms (AWP) announces the recent appointment of Moscow-based UniRent LLC as its new distributor for the full line of Genie® products in Russia, excluding light towers.
“Our aim is to make Genie products easily accessible across all markets, with best services at all times,” says Sharbel Kordahi, Genie Managing Director, Terex Equipment Middle East AWP, Middle East, Southern Africa, Russia & CIS. “With the appointment of UniRent as an additional player in the specialized distribution of Genie equipment in Russia, customers now benefit from easier access to the full line of Genie products, including the provision of spare parts, skilled local service support and financing solutions backed by Terex Financial Services (TFS) throughout the country.”
Mr. Kordahi continues: “Adding to the presence of existing Genie partners, the appointment of Unirent enhances our geographical coverage to provide customers easier access to Genie products through 80 branches across Russia and five in CIS.”
To ensure fast product availability, UniRent has ordered 90 Genie machines. Offering working heights from 9.57 to 25.87 m, models include a broad mix of articulating and telescopic Genie boom lifts, scissor lifts, personal lifts and telehandlers. Deliveries are ongoing.
“We are proud to be part of the Genie family, with whom we share the same customer-focussed culture and philosophy,” says Yaroslav Klepov, CEO Unirent LLC. “Genie access equipment completes our product offering perfectly. Backed by our strong market presence and skilled local service support and stock of in-house parts, we are aiming to become a major player for Genie and a reference for customers in Russia and CIS rapidly.”
Source: Terex Aerial Work Platforms