GRI Unveils Advanced Website

Sleek, user-friendly, futuristic: GRI is proud to announce the launch of its upgraded website www.gritires.com which features streamlined navigation and recognizes the farmers, construction workers and forklift operators who move the world. 

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“GRI prides itself on its customer-centric focus and we listened to understand the requirements of our distributors as well as our end-users. We feel the newly launched website will operate as an informative portal for all. The launch of our new site allows customers to understand the quality of research and innovation a Sri Lankan company with a global vision is truly capable of. We have also introduced new features for customers to find the best fit for their agriculture, construction and material handling tire needs,” stated Dr Mahesha Ranasoma, CEO of GRI.

The new website is benchmarked against global standards and is designed with a modern user-friendly experience at its core, allowing users to seamlessly navigate the full portfolio and find a product that suits their needs, obtain information about GRI’s global operations or catch up with the latest industry news.

A unique feature of the website is the detailed tire finder tool which matches agriculture, construction and material handling tires according to its application, rim size, tire size and pattern. With a few clicks, customers can pull up information such as tire life, load-carrying capacity, ground stability as well as technical details to quickly assess if a particular product fits their needs. The detailed product catalogue enables easier search, allowing for transparency and business ease for an interested customer. A world of information can be availed with ease and the technical details are demarcated according to the specifications of different global markets. In line with its global focus, the website is also available in eight languages. 

The site’s rapid response functionality enables it to be compatible across numerous devices, including mobile devices. Furthermore, an emphasis on audio-visual components augment the user experience on the site, allowing for engaging navigation. The sleek, clean layout and user-friendly structure is set to be combined with new, engaging content that will be regularly updated on the website. 

 “The purpose behind the tone, look and feel of the upgraded website is to better provide information, tools and resources which will assist our customers to make informed decisions and to showcase the ways in which GRI is at the forefront in its industry. GRI is dedicated to inspiring greatness. The website aligns with GRI’s emphasis on future growth and expansion and will help us fulfill changing customer needs and achieve our core business objectives,” said Mr Prabhash Subasinghe, MD of GRI.

GRI produces radial agriculture tires, construction tires and material handling solid tires and has an international presence in nine countries, with sales in over fifty countries. GRI’s advanced new production plant is the largest to produce high-grade specialty tires and the first to produce radial agriculture tires in Sri Lanka.