Groeneveld and WOERNER sign LOI for Strategic alliance

Gorinchem, 29 August 2011 – Groeneveld Groep B.V. in Gorinchem, the Netherlands, and Eugen Woerner GmbH & Co KG from Wertheim, Germany, have signed a letter of Intent to establish a strategic alliance. Objective of the alliance is to seek mutual business opportunities through the exchange of knowledge, sharing products, combined development projects, enhancing purchasing power and sharing markets where applicable, while at the same time maintaining autonomy for both companies.

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Groeneveld and Woerner shall continue to focus on the markets where they have an established and strong position, while together investigating new market opportunities, both in applications and in geographical scope. Groeneveld will continue to focus on markets where they are strong at: the on and off-road sector, construction equipment and agricultural machines (everything with wheels or tracks), for installs of a wide variety of automatic maintenance and safety systems both in the aftermarket as well as for ex-factory installs at OEMs in the truck, bus, trailer and construction equipment industry. Woerner will continue to primarily focus on expanding their current business, being greasing and lubrication solutions for industrial applications, such as production machines and presses in the automotive industry, handling systems, paper machines, rolling mills, machine tools and production equipment in the cement industry. Both companies will share knowledge and components and will investigate where shared development projects and shared purchasing is of value for offering an even wider range of products to their customers. 

The Letter of Intent was signed on Monday 29 August, by Henk Groeneveld, CEO and President, and Ron den Engelsen, Board of Management of the Groeneveld Groep, and Sven Schultheis, Managing Director, and Matthias Kärcher, Director, on behalf of Woerner.

In a first reaction, Woerner’s Managing Director Sven Schultheis commented that the fact that the two companies, offering high quality automatic greasing systems for various applications to their customers, have found each other, will be in the benefit of their customers, as well as in the benefit of the further development of the companies and their employees.
Henk Groeneveld, CEO and President of Groeneveld Groep, commented that this is a typical example of synergy, where one plus one equals three. We have the same philosophy of offering industry leading products and services, but in different markets with different products. Together we will be even stronger, of which our customers can only benefit.

Woerner GmbH & Co KG – over 89 years of experience
For more than 89 years Woerner has developed, manufactured and marketed systems which minimise friction and wear in plant and machinery. Because of their innovative strength and user friendly product range, the company is a leading supplier of Lubrication Technology worldwide. The manufacturing programme includes individual components, complete lubrication systems as well as systems which are developed according to customer needs.

In addition Woerner supports customers with comprehensive services from advice regarding planning and system designs, to installation, commissioning and servicing. Quality, know-how and flexibility are important factors which underpin the quality of Woerner, which like Groeneveld is an ISO 9001 Company. Woerner has production facilities in Wertheim, Germany, as well as in China and India. The company employs 180 employees at their German HQ and is active in 45 countries over the globe.

Groeneveld Groep – 40 years leading in efficiency
For over 40 years the Groeneveld Groep is active in the development, production, marketing and sales of innovative products and services for efficiency en safety in transport, earthmoving and construction, railway, agriculture and industry. With the slogan ‘Your efficiency is our Challenge’ Groeneveld Transport Efficiency offers automatic greasing systems, Greensight camera and acoustic safety systems and Oilmaster engine oil management systems. Groeneveld Group has its head office in Gorinchem (NL) and a state-of-the-art production facility in the Italian Cassago Brianza (Lecco). The company has its own sales and service locations in Europe, North and South America, North and South Africa, China, Australia and New Zealand. Additionally, independent dealers and importers represent the company in various countries. Groeneveld Groep has over 500 employees and is active in over forty countries.