HD Hyundai – new identity points to future development

• Hyundai Construction Equipment introduces new global brand name and corporate identity

• New brand name is HD Hyundai, accompanied by updated 'Forward Mark' logo

• HD Hyundai recognises 'Human Dreams' and 'Human Dynamics'

• Company aims to bring together innovative thinking, environmental awareness, and digital transformation

• HD Hyundai is now a high technology solution provider, delivering smart products and services based on intelligent technology

• New logo symbolises forward-facing arrow in shades of green, reflecting company's forward vision and emphasis on a greener, more sustainable future

• HD Hyundai aims to help build a more comfortable tomorrow through intelligent construction machinery and Comfort Intelligence

• Comfort Intelligence combines better equipment cabs, Hyundai Connect technology, and AI to create a more comfortable worksite for operatives and contribute to building a better world for all

Hyundai Construction Equipment is introducing a new global brand name and corporate identity, building upon the company’s reputation as an innovative, high technology solution provider. Unveiled at a shareholder meeting in March, the new HD Hyundai brand is accompanied by the ‘Forward Mark’, an updated vision of the company’s traditional triangular brand symbol.

• HD Hyundai CE recognises ‘Human Dreams’ and ‘Human Dynamics’

• Forward Mark symbolises moving forward to a greener, more sustainable future

• HD Hyundai Construction Equipment will help customers across the world to build a more comfortable tomorrow

As Hyundai passes 50 years of global equipment and technology leadership, the brand is changing its name, to reflect a desire to bring together innovative thinking, environmental awareness and digital transformation. The new HD Hyundai Construction Equipment brand clearly demonstrates the company’s move from simply providing customers with machinery, to delivering smart products and services, based on intelligent technology. HD Hyundai has become a high technology solution provider, a brand that can compete with world-leading technology businesses, along with construction equipment companies.

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The ‘HD’ in the new name has two meanings.

• Human Dreams is Hyundai’s vision of a better future, through the use of innovation, integrated technologies and the rapid advances of digitalisation.

• Human Dynamics allows the dream to become reality, by integrating industrial solutions, robotics and Artificial Intelligence (AI).

To symbolise the change and recognise the development that the company is making, HD Hyundai has a new logo, known as the Forward Mark. An evolution of the company’s triangle logo, the shape has been transformed into a forward-facing arrow, represented in a range of shades of green. This reflects the company’s forward vision and its emphasis on a greener, more sustainable future.

HD Hyundai’s aim is to help build the foundations for a more comfortable tomorrow, through the use of intelligent construction machinery. This starts with designing better equipment cabs, through human-centric details like an engine canopy that is angled to provide increased rearward visibility. It is present in Hyundai Connect technology, that helps companies to create a more comfortable worksite for operatives. Then it integrates AI, to transform the world in which we live and create comfort in life.

Together, these three elements combine to create what the company calls Comfort Intelligence, which will, through the appliance of Hyundai construction equipment and technologies, contribute to building a better world for all.