Hiab proud to be awarded the prestigious German Brand Award in Gold
30 June 2017
Hiab, part of Cargotec, has won the prestigious 2017 German Brand Award in Gold. Hiab was chosen for this year's competition in the Industry Excellence in Branding category, in the Logistics and Infrastructure section. The winners in different categories were announced at a ceremony in Berlin on 29 June.
The German Design Council (Rat für Formgebung) says "In the form of an eye-catching elephant head, which recalls a stylised load hook, as the unifying logo of the brand association, this expressive, emotionalised key visual with high symbolic significance and recognisability is very successful. It rigorously conforms to the company's corporate design, which has been consistently implemented on all products, packaging and communication media and ensures instant recognition. A well-crafted, cleanly designed image that gives the Hiab brand a distinctive identity".
The jury is a council of independent brand experts throughout all industrial disciplines. Founded in 1953 as an initiative of the German Parliament, the German Design Council (Rat für Formgebung) surveys and supports the significance of design and brand image.
"We are very happy to receive this award. It's a strong statement for us, and supports the fact that we have built a powerful brand over the past three years together with our customers and employees. Our brand recognition has risen to 90% in our industry, which we are very proud of. We will continue to build a strong Hiab brand that shapes the future of load-handling," says Clas Thott, Vice President, Marketing, Hiab.