How crop analysis supports sustainability: ‘A Sustainable Year’ story from CNH

• CNH highlights the role of real-time crop analysis in promoting sustainability in its 'A Sustainable Year' series.

• The 2023 acquisition of Augmenta has enabled CNH to offer advanced sense and act application technology to its customers.

• This technology helps farmers manage crops more effectively by simplifying data usage for input applications like fertilizers.

• The article features an interview with Dr. Ajay Sharda, discussing challenges in crop protection and the importance of technology in addressing them.

CNH is committed to sustainably advancing the noble work of farmers, everywhere. In the fifth installment of our ‘A Sustainable Year’ series we look at how real time crop analysis supports sustainability and the technology that uses this data to boost efficiency, reduce waste and increase profit.

Our 2023 acquisition of the machine vision company Augmenta has enabled us to offer sense and act application technology to our customers. It lets them manage their crops more effectively without needing to sort through complex data to decide how much of an input (i.e., fertilizer) to apply in the field.

The article also includes an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, USA. He talks about the biggest challenges to crop protection facing the sector, how to best meet those challenges and the role technology needs to play in doing so.