How to realize a sustainable growth?

The slowdown of construction machinery industry development since 2011 and the following pressure of industrial adjustment has brought tremendous challenge to the perspective of 2012. As a member of the industry, BICES has the responsibility and mission to explore new opportunities together with its partners in any difficult position. To build the confidence of our partners facing to the future development is the core objective of BICES2013.

Confronted with the pressure of overstocking, the cutthroat competition, and the weak market, we will assist our customers to grab the preemptive opportunities and achieve a commanding point of the market. To win the trust of customers before the next growth period is the best driving force under the industrial readjustment background.

Stemming from the thoughts on “preemptive opportunity”, BICES will shift from a traditional communication platform for new technology, green development and advanced market to a new platform focusing on value of construction machinery industry chain, and also change emphasis from conception innovation, independent research, improvement of technology to integrated marketing, global acquisition, strategic merger, as well as the trading development, social responsibility and technology innovation of aftermarket. BICES will demonstrate “value of innovation” in a new way to propel the sustainable development of construction machinery market. 

In addition, BICES2013 will organize diversified symposiums, seminars and display activities around the theme of “preemptive opportunity, value of innovation” to better demonstrate its capacity on providing exhibitors with preemptive opportunity and value of innovation.

After years of construction and development, BICES has built up its own cooperation network covering the whole world including governments, associations, and other organizations, as well as media, users, and trading platform for the third party. These resources will be well used by customers to provide a better service. BICES 2013 will put more emphasis on organizing visitor groups, closely work with AEM to further expand the influence of BICES in foreign countries. Moreover, we will deepen the cooperation with International associations. Besides the organizing of exhibitors, international association also play an important role in visitors organizing. In addition, BICES 2013 will continuously supported by associations of Britain, Korea, Brazil, Spain, Turkey, Finland, India, Vietnam, Russia, etc. We will enhance publicity in hot regions like Southeast Asia, middle East, South America, and CIS.

In the planning of BICES in 2013, it will not only focus on the exhibition theme, exhibition planning and discussion activities as well as forum exchange, etc., but lay more emphasis on the condition that each exhibitor will participate in and obtain more. Apart from the product marketing and customer development, how to make products further possess future innovation value, how to maintain the steady and sustainable growth of products and company, how to make the value of products larger after stepping into the market and how to accomplish and continue resplendence of one brand, all of them are the important reasons for all partners in the industry choosing BICES to recover and return to the significant platform while they are faced with adjusting and relieving pressure.