ISPO BEIJING 2012 Reflects Dynamic Development Of Chinese Sports Business

ISPO BEIJING 2012 Reflects Dynamic Development Of Chinese Sports Business

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- New visitor record: 38 percent more than in 2011
- Increased exhibitor and brand participation
- Trade show reflects high caliber in all areas

In 2012 ISPO BEIJING once again breaks its own records: more than 24,500 industry professionals came to the China National Convention Center in Beijing to view the exhibited products by 353 exhibitors (+ 28%), 516 brands (+ 47%) on 35.000 m² (+ 17%) of exhibit space. This represents a two-digit growth of the trade show in all relevant areas, and further expands its position as the leading sports business platform in the Asia-Pacific territories. Klaus Dittrich, Chairman and CEO of Messe München, comments on the event’s success: “We are very pleased with these extraordinary results, far exceeding our expectations"

Particularly obvious was the increasing number of Asian manufacturers now acting as independent brands and presenting their high-quality products at ISPO BEIJING, such as KingCamp, MobiGarden, and K2Summit. In addition, numerous international brands, among them Bogner, DC, Deuter, Eaglecreek, Five Ten, Meindl, Protest, Salomon, Vaude, and X-Bionic, took advantage of this year’s ISPO BEIJING to present their companies and products to the emerging sports business market in Asia. This was also the first time a British community exhibit
was at the Beijing event, with brands such as DMM, Kozi Kidz, Lowe Alpine, Mountain Equipment, OMM, and RAB. An important indication of the increasing significance of the trade show and this market was the return of internationally renowned brands such as Burton, Lowa, Northland, and Sympatex.

Taking into account the new consumer behavior and the increasing interest in sports and recreational activities in China, this year’s ISPO BEIJING featured two new designated areas, Action Sports and Sports Fashion. It permitted a comprehensive overview of a market which is as influenced by its traditional culture as it is by its new youth culture. The investment in authentic side events, such as the ISPO Skate Open with a first-class indoor ramp not just made it possible to embody cultural elements but also this sport’s creativity, thus reaching a broad audience. “The Chinese sporting goods market is undergoing unbelievably rapid development. ISPO BEIJING offers international and Chinese manufacturers the ideal platform to participate in this growth. At this time even
more manufacturers have already announced their participation in next year’s show,” Klaus Dittrich comments at the conclusion of ISPO BEIJING 2012.

Statements

Kang Tae Sun, BLACKYAK Co., Ltd, President The expanded ISPO BEIJING will become the focus of Asia and the world market. One is able to meet customers from China but also from Europe and America at this event.

Donna Carpenter, Burton, President

The Chinese market is developing rapidly in terms of need and demand, so it is important that we present our brand heritage. ISPO is a globally trusted partner; it is the reason why we chose ISPO BEIJING to introduce the history of Burton to the Chinese consumers and industry. James Sun, PHENIX CO., LTD. General Manager
ISPO BEIJING is a good platform form exhibitors. It provides plenty of room for us to present our technology and functions. At the same time, it offers a trendy style and modern environment. There definitely were a lot more visitors than last year. We are pleased that this trade show also attracts fashion-oriented people.

Jack Yang, Protest, General Manager

ISPO has always provided exhibitors with great results in matchmaking and brand presentation. It is a very important trade show for all outdoor brands and we are very grateful for the support. ISPO BEIJING was very well presented this year; the trade show continues to improve, especially in terms of appearance and site operation. The atmosphere at the Action Sports Village, where we had our exhibit, was very exciting. The Mini Ramp attracted a lot of visitors and press.

Hubert Nomine, SKIS ROSSIGNOL S.A.S, Sales Director

This is our first time here. ISPO BEIJING provides us with the opportunity to meet directly with our customers. We can talk and listen – and thus have a chance to better understand the market. This is definitely the best way for us to success in China.

JianFengXu, Toray Sakai Weaving&Dyeing (Nantong) Co.,Ltd (LSD), Manager of Marketing & Strategic Planning Dept.

This is our second time exhibiting at ISPO BEIJING and we are very pleased with the course of the trade show. The quality of the visitors, the size and the brands have yet again reached a higher level. As a textile manufacturer we are very grateful to ISPO that we have the opportunity to introduce our products to our customers as well as the consumers.

Peng Xin, Beijing TOREAD Outdoor Products Co., Ltd, General Manager There were more visitors this year. Many of them were from the outdoor industry. I believe that this trade show is a very important promotional platform for the outdoor industry in China. ISPO BEIJING is the perfect stage for communication between brands. I believe that the Chinese outdoor industry will grow rapidly thanks to our joint efforts.

Dr. Antje von Dewitz, VAUDE, Managing Director

I am surprised by how many brands are present here at ISPO BEIJING. I think that the quality of the visitors is very high, and I have already met many important people. Of course, we will exhibit again next year at ISPO BEIJING.