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ISPO BEIJING 2014: 10th anniversary branded with success

On February 19, 2014, ISPO BEIJING 2014 will open its doors once again at the China National Convention Center in Beijing and will celebrate its 10th edition. ISPO BEIJING has become established as the leading sports business platform in the Asian-Pacific region over the past years. Many major international industry players such as Adidas Outdoor, Black Yak and Mammut are among the established exhibitors.

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In 2014, more than 600 brands (previous year: 567) in outdoor, action sports, ski and sportstyle from 23 countries (previous year: 21) will exhibit. Additional good news is coming from new exhibitors, which want to use the leading sport business platform in the Asia-Pacific region for entering the Asian market: Coleman, GoPro, Millet, Odlo, Peak Performance and Primaloft are among a number of newcomers to ISPO BEIJING.

Action Sports und Fashion Trends will also stay in the focus of the show in 2014. From this field, brands such as F.lli Campagnolo, Libtech, Roxy, Salomon, Thirtytwo and Volcom will again highlight some of the latest trends and innovations about to appear in the market.

ISPO BEIJING has registered an increase of five percent in exhibition area. The trade show is growing from 40,000 square meters last year to 42,000 square meters. Once again, the Outdoor segment represents the largest community at the trade fair.

Diversified platforms:

Sports Fashion Trend Forum on Wednesday, February 19, 2014.

Topics (among others):

  • ISPO Textile Trends – Fall / Winter 2015/16
  • Trend of Functional Apparel – Viewing from ISPO AWARD 2014
  • Perfect Fit between Wearable Technology and Outdoor Industry
  • Panel Discussion – Development of Sustainable Products in Chinas Sports Industry

Kids Outdoor Development Forum on Thursday, February 20, 2014.

Topics (among others):

  • How Family and Parent-Child Concepts Affect the Kids Outdoor Market
  • How does a Local Kids Outdoor Brand find its Brand Position in the Chinese Market
  • Development of Sales Channels for European Kids Outdoor Brands
  • Panel Discussion – Top Questions from Customers When Buying Kids Outdoor Products

Asia Pacific Snow Conference on Thursday, February 20, 2014.

Topics (among others):

  • The future of the snow industry in China
  • Success through quality control in summer and winter tourism using the example of the International Skiareatest
  • Chinese Excellence in mountain safety
  • The Winter Olympic Games, from the worldwide event to an amazing economic booster

Sports Industry Forum on Friday, February 21, 2014. Topics (among others):

  • 2013 China Retailing Industry Development Report
  • New Challenges and Innovations in the Sports Industry
  • How to Develop Sports Businesses in the era of “Internet Thinking”
  • Panel Discussion: New Internet Strategies in the Outdoor Industry

ISPO BEIJING is held from February 19 to February 22, 2014 at the China National Convention Center (CNCC) in Beijing. For more information on ISPO BEIJING, please refer to www.beijing.ispo.com. Photos for download are available in the image archive.

Source: Messe München; IFAT