23 April 2015, 00:00
Commemorative machine to be auctioned for charity
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, will mark the production of its 100,000 telehandler with a charity auction event and other celebrations for customers and employees. The announcement was made during JLG’s appearance at the Intermat show currently underway in Paris-Nord Villepinte, France.
The company will produce two commemorative telehandlers, a G10-55A and a 4017RS. Each will sport a custom color scheme comprised of 100,000 tiny JLG logos. The 4017RS unit will be auctioned off during a gala invitation-only event that will take place in Europe in early October. One hundred percent of the proceeds from the sale will be donated to the buyer’s charity of choice.
“We sincerely appreciate the loyalty that our customers have shown over the years and this charitable donation is the best way we could think of to give something back,” said Frank Nerenhausen, president of JLG Industries. “Allowing the auction winner to select their charity of choice makes this personal for the buyers, and further reinforces JLG’s commitment to personal attention.”
More information about the auction event will be issued in June.
Prior to the auction in October, the commemorative machines will be busy. They will be available for customer demonstrations to promote a special pricing program. Customers will be eligible for €500 in free options and a special merchandise package. The machines will also be making the rounds to JLG sites across Europe to thank employees for their contributions to JLG’s success. Similarly, a custom machine will also be celebrated at JLG facilities in the US.
So how many is 100,000? Consider these facts, using the 4017RS telehandler as the basis:
100,000 telehandlers parked end to end would reach from Amsterdam to Paris.
100,000 telehandlers stacked in a column would be as tall as 772 Eiffel Towers.
100,000 telehandlers weigh as much as 164,285 full-grown, male African elephants.
JLG entered the telehandler industry with its acquisition of Gradall in 1999. It acquired the SkyTrak® and Lull® brands in 2003. The company currently produces JLG and DEUTZ-FAHR brands for the European, African and Middle Eastern markets, and JLG and SkyTrak brands for the Americas.
JLG manufactures telehandlers in Europe and the US. It operates proving grounds in Bruntingthorpe, UK, and in Orrville, Ohio, US.
The company supports its telehandler customers with dedicated engineers at sites in the UK and US. Its machines are backed by a standard two-year warranty, and customers can rely on one of the industry’s largest aftermarket networks for parts, service and ongoing support.
“JLG is dedicated to its telehandler customers throughout their entire ownership experience,” said Etienne Bourcier, JLG EMEA Director EAME telehandlers division. “Our service, innovation and machine reliability have made JLG one of the top three telehandler producers in the world.”
Source: JLG Deutschland GmbH ; Teubert Kommunikation