JLG customer Riwal submits winning bid for 100,000th telehandler during charity auction in Seville; proceeds will go to Alpe D'HuZes

JLG customer Riwal headquartered in the Netherlands submitted the winning bid for the 100,000th JLG telehandler during a charity auction event on Dec. 9 in Seville, Spain. At the request of Riwal, € 50.000,- of the proceeds from the € 88,000,- bid will go to the Alpe d’HuZes foundation.

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“At Riwal we are proud to be part of such a meaningful industry event,” said Norty Turner, CEO of Riwal. “We have been providing JLG telehandlers for our customers for many years, and to be the winning bidder on the 100.000th telehandler with all of the proceeds to the charities of our choice is truly inspiring.“

Since its unveiling in April at INTERMAT Paris 2015, the 100,000th JLG telehandler—a 4017RS sporting a custom color scheme comprised of 100,000 small JLG logos—has toured Europe, traveling to JLG sites to thank employees for their contributions to JLG’s success. In addition, the machine has been available to European customers interested in sales demonstrations.

The invitation-only dinner at Hotel Alfonso XIII in Seville capped off a two-day event celebrating the production of the 100,000th telehandler. JLG President Frank Nerenhausen joined JLG customers for the dinner.

“We’re excited to mark this significant milestone with the commemorative JLG telehandler,” said Nerenhausen. “We’re also happy to use the occasion to recognize the loyalty of our customers and thank them for their business. Without them, we could not have achieved this milestone and the success it represents.“

He continues, “We wish to congratulate Riwal with submitting the winning bid. Riwal has not only purchased a one of a kind machine but has enabled us to “reach out” into our communities with this substantial charitable contribution.”

In addition to the celebratory dinner and key note speeches, customers who attended the JLG event also enjoyed a variety of activities, including a tour of Seville, local taverns, and the Royal Equestrian School. Sponsors of the event included gold sponsors SIAC and Accella Tyre Fill and silver sponsors Deutz Corporation USA, OTR Blackstone, and SISA.