John Deere announces changes to turf business dealership structure

Nottinghamshire-based grass machinery distributor Henton & Chattell is to cease being a John Deere dealer at the end of March 2023, with two of Deere’s existing dealer businesses expanding to serve customers in the territory.

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Henton & Chattell, which has been in business for 90 years, will continue to trade as normal as one of the UK’s leading distributors in the sector. The company has been a John Deere dealer for more than two decades.

Peter Chaloner, Managing Director of Henton & Chattell, said: “We have certainly enjoyed working with the John Deere team and thank them for their support and professionalism. We will continue to work closely with our customers as we develop our professional turf business with other brands.”

Chris Meacock, Golf and Turf Division Sales Manager, said: “We are grateful for the commitment the team at Henton & Chattell has given over the past 20 years looking after turf professionals who operate John Deere equipment, and thank them for their expertise and dedication over this time. We wish them every success in the future.

Chris Meacock, Golf and Turf Division Sales Manager, said: “We are grateful for the commitment the team at Henton & Chattell has given over the past 20 years looking after turf professionals who operate John Deere equipment, and thank them for their expertise and dedication over this time. We wish them every success in the future.

“Our existing dealership network is already expanding to ensure customers who are currently served by Henton & Chattell experience a seamless transition to our new structure.”

The move will see agriculture and turf dealers Farol and Ripon Farm Services – the latter with its recently-announced acquisition of F G Adamson & Son – grow to continue the excellent service level customers in the region currently experience.

James Moore, Golf and Grass Business Director for Farol, said: “Farol is a business at the cutting edge of innovation in turfcare and our staff are experts in providing the products, support and after sales service that groundscare professionals need from a brand like John Deere. We are looking forward to building on the excellent service John Deere customers have experienced in the region.”

Geoff Brown, Managing Director of Ripon Farm Services, said: “It is an extremely exciting time for Ripon Farm Services. We will soon complete the acquisition of FG Adamson & Son to give us the turf expertise required to provide sales and support across this new territory and look forward to this next chapter in our growth.”