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Partnerships with Reichhardt GmbH Steuerungstechnik

John Deere Announces Strategic Partnership With Reichhardt GmbH Steuerungstechnik

John Deere published today it has agreed on a strategic partnership with Reichhardt GmbH Steuerungstechnik. The cooperation concerns Reichhardt’s GREEN FIT product line that brings John Deere Precision Ag technology on agricultural machines of many brands. These retrofit solutions will be offered through the John Deere dealer.


Reichhardt is a leading provider in automation solutions for tractors, self- propelled machines and implements used in agriculture. The company is dedicated to strong customer relationships and long-term success. The company has been an allied supplier to John Deere since 2008.

Through its industry leading distribution partner network, the John Deere dealers together with Reichhardt will initially make AutoTracTM guidance solutions available to its customers. The partnership expands the ability for John Deere dealers to leverage guidance technology on new machinery platforms where no retrofit solutions exist today.

“John Deere is the leading provider of guidance systems today and has a strong desire to make this technology available to more farmers and contracts, even on machines of other brands”, says Denny Docherty, Vice President Sales & Marketing. “Reichhardt has established knowledge and experience in vehicle systems for over 35 years. We are excited about a great cooperation to further develop our best in class solutions leveraging connected machinery, Precision Ag technology and dealer channel.”

The John Deere dealer, if necessary, together with Reichhardt, will install the system on the equipment and provide customer training and service to fully satisfy the expectations of a farmers and contractors.


“Our goal always has been to offer innovative solutions to farmers for their machines of all brands,” states Andreas Reichhardt, CEO of Reichhardt GmbH Steuerungstechnik. “With GREEN FIT we bring in our experience both in product development and on the field. As we always have been able to develop interesting projects with John Deere during the last 10 years, we are excited now to care together for greater customer benefits.” The partnership provides a unique opportunity to equip more agricultural equipment with the well-established and successful Precision Ag solutions from John Deere. Customers benefit from improving their productivity by automating their field operation, which provides the foundation for future fully autonomous agricultural machines.

Both companies will be jointly represented on the AGRITECHNICA 2019 in hall 13 at the John Deere booth C40. Reichhardt will also exhibit in hall 15 booth F44.

Source: John Deere Walldorf GmbH & Co. KG