John Deere delivers smart technology solutions for all production systems

• John Deere is set to unveil a new booth concept at AGRITECHNICA 2023, marking its progression towards becoming a smart industrial company.

• The company will present all its technological solutions for both arable and livestock farmers for the first time since announcing its new strategy.

• John Deere's booth will feature other brands to cater to farmers who own mixed fleets and use diverse technology.

• The company's motto, ""Farm Smart, Profit More,"" signifies its commitment to offering practical solutions and products throughout the production cycle.

• John Deere's Operations Center™ processes data collected during each stage of the production cycle to optimize yield and reduce the use of crop protection products and fertiliser.

• The company offers technology for each step of the dairy and livestock production cycle, with AutoPath™ and HarvestLab™ being the main technologies.

• John Deere will demonstrate technological innovations for the optimization of each production step for small grains at AGRITECHNICA 2023.

• The company is committed to creating new and extended partnerships to ensure data from the John Deere Operations Center™ can be easily integrated and exchanged.

• For the first time, tools and machines from other companies will be displayed in the John Deere production systems at AGRITECHNICA.

• John Deere's Connected Support™ allows operations managers and dealers to connect to a machine whenever necessary, reducing downtime and increasing the running time of John Deere machines.

• Dealers will be located at the centre of AGRITECHNICA 2023 to provide a connection between John Deere and its customers.

• The John Deere booth will facilitate direct exchanges with professionals, with German farmer Stefan Vogelsang demonstrating how he has met the European Farm to Fork regulations using John Deere technology.

John Deere is excited to unveil a new booth concept at AGRITECHNICA 2023, the next step in its journey to becoming a smart industrial company. For the first time since announcing its new strategy, John Deere will present all the technological solutions that are important to both arable and livestock farmers. By featuring other brands on its stand, John Deere hopes to make farmers who own mixed fleets and use diverse technology feel welcome and included.

Farm Smart, Profit More

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John Deere’s Farm Smart, Profit More motto means the company offers the best practical solutions and products throughout the production cycle, from harvest to harvest.

Data collected during each stage is used to increase yield while reducing the use of crop protection products and fertiliser. The John Deere Operations Center™ processes this data to optimise production for farmers, consultants and other participants.

Dairy and Livestock

John Deere offers technology for each step of the production cycle, from organic fertilising, drilling, mowing and harvesting, to feeding cows.

AutoPath™ and HarvestLab™ are the main technologies from John Deere for dairy and livestock farmers. The HarvestLab™ sensor enables perfect organic fertilisation through manure sensing. Pre-seeding, a strip of organic fertiliser can be applied to the ground using strip tillage technology. AutoPath™ enables precise placement of seeds on the fertiliser strip during the drilling process. See & Spray™ technology offers huge potential savings by minimising the amount of chemicals required.

Small Grains

From the initial soil sample, all the way through cultivation, drilling, crop protection and fertilising, and finally to harvesting, John Deere will demonstrate technological innovations for the optimisation of each production step at AGRITECHNICA 2023.

For example, grain sensing measures crop quality while you’re harvesting. Measuring the oil and protein content enables quality tracing in real-time from the combine while harvesting. The recorded data creates variable rate maps that help reduce fertiliser use.

Cooperations

Many farms are using mixed machine fleets and multiple digital solutions. It is important to John Deere that data from the John Deere Operations Center™ can be easily integrated and exchanged. That’s why John Deere creates new and extended partnerships. Partners including Xarvio and Yara will be featured in the production systems at AGRITECHNICA.

John Deere is not only open to other digital interfaces but also to other manufacturers. For the first time, tools and machines from other companies such as Joskin and Lemken will be displayed in the John Deere production systems at AGRITECHNICA.

John Deere Connected Support™ and Dealers

The connectivity of John Deere machines and their groundbreaking technical solutions relies on a proper service. Through Connected Support™, operations managers and dealers can easily connect themselves to a machine whenever necessary. Mandatory maintenance and disruptions can be detected early and prior to a possible breakdown. This reduces downtime and increases the running time of John Deere machines. The dealers have a key function because they are the connection between John Deere and its customers. Therefore, the dealers will be located at the centre of AGRITECHNICA 2023. Customers will be able to meet with their direct contact person on site to find individual solutions for the production system on their farm.

Sustainability today

A direct exchange with fellow professionals will be possible at the John Deere booth. German farmer Stefan Vogelsang will be present to demonstrate how he has met the requirements of the European Farm to Fork regulations using John Deere technology. Other farmers will be also available at the booth to discuss the current challenges facing the agricultural industry.