John Deere guarantees uptime and fuel efficiency

Farmers want to know in advance the costs associated with operating and owning a tractor. Thanks to innovations such as JDLink remote monitoring technology, John Deere enables customers to view machinery operation data, such as fuel consumption. JDLink also offers the opportunity to introduce new services for maximising tractor uptime.

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John Deere has now taken another step further in this area with the full-scale launch of the revolutionary Fuel Guarantee and Uptime Guarantee programmes, which are part of the company’s new ‘Do More. Guaranteed’ campaign.

Fuel Guarantee

From this September, new owners of all John Deere six-cylinder 6R, 7R and 8R Series tractors have been eligible to participate in a programme which financially rewards fuel-efficient driving. This includes both a cashback incentive and training to ensure more fuel-efficient operation of the equipment.

Customers will be refunded during the first full year of ownership if total fuel consumption has exceeded the John Deere target level. And that’s not all – if the operator achieves a higher fuel efficiency than the target level, owners will receive an efficiency bonus equal to twice the cost of the fuel saved. Depending on the amount of transport work carried out during the year, this bonus could mean a cash refund of up to four figures.

“As approximately 50 per cent of the cost of ownership is spent on fuel, we want to encourage customers to proactively monitor their tractor’s fuel consumption,” says Chris Wigger, John Deere’s Region 2 Vice President Sales & Marketing. “The capabilities of JDLink and our network of specialist dealers will enable operators to track their machine usage and to optimise fuel efficiency during transport. This is one of the key benefits of our FarmSight precision farming approach.”

Uptime Guarantee

Customer surveys consistently show that machine reliability and uptime solutions are the most critical issues for any farming business. That’s why John Deere has now created the Uptime Guarantee programme, giving customers one less thing to worry about.

The Uptime Guarantee is also based on John Deere’s well-established and reliable six-cylinder tractors. Starting on 1st November 2017, new owners of 6R, 7R and 8R/8RT Series tractors are eligible to enrol in this new programme.

Uptime Guarantee is a comprehensive package of PowerGard Protection Plus warranty extension, maintenance and remote support services, designed to keep customers’ tractors running. For example, the brand new Expert Alerts service informs the dealer of potential failures before they happen.

The dealer can therefore provide a new level of preventative maintenance, reducing the risk of an unexpected breakdown. If the customer experiences downtime exceeding 48 hours within the extended warranty period, an equivalent back-up machine will be provided.

“With these two guarantee programmes, our message is clear,” says Chris Wigger. “We are committed to supporting our customers by reducing their overall total of cost of ownership.”