LECTURA and ANMOPYC present: Trade Shows in Times of Covid-19 Pandemic

The Coronavirus has drastically modified and disrupted our day-to-day lives and, in particular, our work and business relationships. Among the many activities developed by the companies, without a doubt, is the participation in sectoral fairs, either as visitors or exhibitors. LECTURA and ANMOPYC conducted a survey focused on exhibitors ́ and attendees’ perspectives.

The survey ran from 20th April to 31st May and targeted respondents from a variety of industry sectors and primarily focused on respondents from Iberian countries (Spain and Portugal) and Latin American Countries (most South and Middle American countries). The survey was published on Spanish LECTURA Specs pages. In total, 10,620 respondents agreed on participation. We prepared a report summarizing the results of our survey such as:

• About 65% of respondents visit trade shows

• Whereas about one-third prefers other channels to research details about equipment and related services

• The most popular channels where people search for information instead of on trade shows are Manufacturers ́ web/materials and Comparison shopping websites

• During traditional trade shows cancellation, most exhibitors miss personal contact and face-to-face communication

• Though at the same time, they perceive online trade shows have even some advantages - mainly to save money and resources

The full study is available for download in our reports section. Continue reading and explore what 10,000+ construction professionals told us about the role of trade shows in their industry!