LECTURA Flash Survey - Tires

Many kinds of heavy machinery such as loaders, excavators, forklifts, tractors, or trailers require specific types of tires suitable for various applications. The aim of our flash survey was to find out where and when our visitors/respondents buy tires and what brands they prefer.

We evaluated the results globally and also provided a comparison between the European and North American respondents - Click for the full report!

Survey questions

Where do you usually buy tires?

Would you usually share three brands you usually buy tires from?

How often do you buy tires? (Likert scale)

General results

• 25.8% of respondents buy new tires from specialized tire stores

• 24.6% of our visitors prefer buying from vehicle/machine dealers

• 35.7% of survey participants buy new tires only when necessary

• The most popular brands according to our professional visitors:

1. ?

2. ?

3. ?

4. BKT (IND)

5. Bridgestone (JPN)

6. Trelleborg (SWE)

7. Firestone (USA)

The survey ran for three weeks on LECTURA Specs and we managed to collect 2645 responses in total. Check the full report and find out what tire manufacturers are the most popular among our professional audience.