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LECTURA has launched the Agri BrandSurvey: Over 25,000 industry experts participated

LECTURA Agri BrandSurvey has been launched!
LECTURA GmbH International
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LECTURA Agri BrandSurvey has been launched!

IMAGE SOURCE: LECTURA GmbH

Agri BrandSurvey

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Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. The Premium version includes all 16 top brand performances in detail.

The audience:
 

The participants had the unique opportunity to communicate, based on their personal customer experience, things that normally are not possible to discuss in a real-life situation: how they see brands, what they like and what they do not like about a certain brand, how they see the competition, how pleased they are with the brands dealers’ network, etc.

The brands:
 

Have the chance to receive a clear, honest, comprehensive view of their brand awareness (how well they advertise, if their communications strategies pay off in terms of media visibility, how often they interact with the audience and what style, etc). Basically, the chance to find out and use in their own interest information that usually cannot be collected and interpreted at such a high scale anywhere.

Most importantly, the data collected through LECTURA BrandSurvey can be transformed into better business strategies for the brands involved. Better business strategies will enable better decisions. And better business decisions will turn into better revenues.

And that leads to growth.

❓The premium versions include the following questions and the corresponding results:

  • How would you rate this brand in general?

  • How likely are you to recommend this brand to a friend or a colleague?

  • How would you rate this brand's dealership network in your country?

  • From your point of view, how visible is this brand in the media?

  • In which type of media is the brand more visible?

  • Where do you mostly look for information about this brand and its products/services?

  • What machine type do you consider to be the best product of this brand?

  • Which brand providing the same/similar kind of service/product would you rate better?

  • Please share a few things the brand you are currently evaluating can do better.

Premium Brand Report

  • Over 240 pages of valuable insights

  • All in one – get the full compilation of all the results for 16 agricultural companies: Amazone, Carraro, Case IH, Claas, Deutz-Fahr, Fendt, John Deere, Krone, Kubota, Kuhn, Landini, Massey Ferguson, McCormick, New Holland, Pöttinger, Valtra

  • Analyses of detailed results for questions 1-9

  • Detailed analyses on regional/country level – with visualisation

  • Topics explored: General brand evaluation, Willingness to recommend, Best products and services, Media visibility, Online presentation, Dealership network, Competitors, Tips for improvement

Individual Brand Reports (16 reports to choose from)

  • A full single brand report

  • Over 20 pages of valuable insights

  • Includes results for all 9 questions about Amazone

  • Detailed analyses on regional/country level – with visualisation

  • Topics explored: General brand evaluation, Willingness to recommend, Best products and services, Media visibility, Online presentation, Dealership network, Competitors, Tips for improvement

Dig into the teaser and unveil all details!
 

If you are interested in the full version or individual brand reports, see the details in our shop!

 

Source: LECTURA GmbH

Get in touch with LECTURA GmbH

LECTURA GmbH

Address

Ritter-von-Schuh-Platz 3
90459 Nürnberg
Germany

Contact

Dr. Iva Thiel

Email

info@lectura.de

Website

www.lectura.de