LECTURA in a dialogue with the rental industry at ERA Convention 2022

The European Green Deal is the hot topic of the moment in the machinery world, and rental industry makes no exception. ERA Convention 2022 in Riga that took place in June was the perfect opportunity for us to ask the top managers of the most important European rental companies and associations that attended the event to share their thoughts on the new EU regulations and on the challenges that they are already dealing with regarding the implementation.

Peter Schrader, Managing Director and COO of Zeppelin Rental: “Nobody in the rental industry can manage the green challenge alone” – Read the full interview here

Michael Rohmeder, CEO of Equippo AG: “The Green Deal will maintain fierce competition in the rental industry’’ - Read the full interview here

Juan José Torres Muñoz, President of ASEAMAC & Managing Director of TST: “The rental market is not ready yet to pay more for electrical machinery’’ - Read the full interview here

Pedro Torres, CEO of RIWAL: “The Green Deal professionalizes the rental sector and makes room for sustainable solutions’’ - Read the full interview here

Jürgen Küspert, Managing Director, BBI: “It is our duty to support rental companies to become more sustainable’’ - Read the full interview here