LECTURA Specs launches Hindi-language version

The ultimate heavy equipment Buyer’s Guide visited by 1 million users each month, LECTURA Specs, is now available in Hindi, bringing the total number of available language versions to 15. Professionals in India can now browse technical specifications, datasheets, images, and compare over 200,000 machine models conveniently in their native language.

LECTURA continuously seeks to improve its services, enter new markets and respond to current industry trends and customer demand. Growing user traffic from India provided clear direction for the platform’s further development. In addition, India’s infrastructure boom and evolving economic landscape are creating new opportunities for both domestic and international businesses. 

“This milestone further strengthens LECTURA’s long-standing commitment to supporting digital transformation in the heavy machinery industry. The company’s comprehensive database and suite of digital tools support more than 1 million professionals worldwide every month, making LECTURA Specs a go-to resource for expertise, transparency and market insights.” says Iva Thiel, CEO LECTURA.

LECTURA’s Indian partner, Easy Machines, a digital one-stop platform for renting and purchasing a wide range of equipment, played a major role in the launch of the new language version. The partnership marks a significant strategic step towards building a data-driven, globally connected ecosystem for heavy machinery. Together, the companies aim to transform machine data into reliable, standardised information that enables smarter, faster and more transparent decision-making across the heavy machinery ecosystem.

“The launch of LECTURA Specs in Hindi is a significant step in making trusted equipment intelligence more accessible to India's machinery professionals. Our partnership with LECTURA is driven by a vision to deliver standardized machine data that empowers smarter decisions and a more connected, digitally enabled industry.” states Monish R, CEO Easy Machines. “The biggest opportunity in India is not replacing existing industry structures. It is enhancing them. The heavy equipment sector already possesses enormous scale, expertise and entrepreneurial strength. What it increasingly requires is greater visibility, standardisation, compliance alignment and trusted intelligence. Digitalisation and AI provide the fastest and most scalable pathway to achieve this. They help connect fragmented ecosystems, optimise existing operations and create greater transparency across the equipment lifecycle. For global heavy equipment companies, the opportunity is no longer limited to selling machines. The real opportunity lies in building the intelligence layer that connects equipment, operators, compliance, financing and operational performance. Organisations that help solve these challenges will be best positioned to participate in India's next phase of growth”, adds Monish R.

For more information about the Buyer’s Guide, machine specifications and how LECTURA supports your business, visit the LECTURA Specs platform.