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Magri Group Strengthens Market Presence with GRI

Group Photo - Magri & GRI
GRI Europe
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Group Photo - Magri & GRI


  • The Magri Group has entered into a strategic partnership with GRI, reinforcing its position as a leading distributor of Agriculture Tires in Italy.

  • This collaboration includes the acquisition of DONATI GOMME, a significant player in the Agricultural Tire sector, aiming to enhance the group's product portfolio and market coverage.

  • The partnership is designed to meet market demands with a focus on exclusive national distribution and improving customer service in the competitive Italian tire market.

  • GRI, recognized for its innovative and sustainable specialty tire production, supports the partnership with its global presence and commitment to environmental responsibility.

  • The Magri Group's business model focuses on the national distribution of tires across various sectors, including cars, trucks, and agriculture, leveraging collaborative networks for success.

GRI and the Magri Group strengthened its position in Italy with a new strategic partnership that emphasizes its continued commitment to excellence in tire distribution as the leading distributor of Agriculture Tires in the region. The Magri Group announced a significant partnership with GRI and the recent acquisition of DONATI GOMME, a historic player in the Agricultural Tire sector. These collaborations confirm the group´s commitment to the key sectors of its history and align with the objectives of exclusive national distribution, enhancing the entire product portfolio. By combining its expertise and resources, the partnership aims to enhance market coverage, improve customer service, and strengthen both companies’ positions in the competitive Italian tire market.

MD Signing - Magri & GRI<br>IMAGE SOURCE: GRI


The partnership with GRI represents an opportunity that is perfectly aligned with market demands. With a strategic focus on differentiated approaches and expanding the customer base through exclusive domestic distribution agreements, the Magri Group aims to further enhance the positive perception of its products in retail outlets.  With a commitment to excellence and strategic partnerships, the group continues to offer GRI tire solutions to its diverse customer base.

At the heart of Magri Group´s business model is the national distribution of tires for cars, trucks, and agriculture. Operating in the competitive landscape of multi-brand distribution, the group has found success through collaborative projects within organized networks such as CDG and KWIKFIT. GRI is a leading specialty tire producer renowned for its innovative products and sustainable practices. With a global presence spanning over 50 countries, GRI is committed to providing high-grade tires for agriculture, construction, and material handling vehicles. Known for its modern manufacturing facilities and advanced R&D capabilities, GRI is constantly pushing the boundaries of specialty tire technology to meet the changing needs of its customers around the world. In addition, GRI strongly emphasizes environmental responsibility, seeking to minimize its carbon footprint through eco-friendly manufacturing processes and new tire development. As a reliable partner in the tire industry, GRI remains dedicated to excellence, sustainability, and customer satisfaction.

Source: GRI