Manitou in Asia: Increased visibility and presence

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Hanover, November 14, 2011 – On November 13-19, 2011, Manitou Group will beexhibiting at Agritechnica in Hanover (Germany), a leading international tradeshow foragriculture. With 33% of its revenue in 2011, agriculture is a strategic segment for Manitou,and represents a triple growth engine in terms of renewing existing fleets, extending themand developing new use models or markets.

Manitou’s longstanding leadership andexpertise translate into a full range of ag material-handling solutions, accompanyingfarmers into a world that is more and more complex, diverse and volatile.President & CEO, Jean-Christophe Giroux, declared: “Our machines have become missioncritical to ag operations, where they need to reconcile versatility and intensity of useacross very different environments, countries and users. Whether under the Manitou, Gehlor Mustang brands, we believe we feature best-in-class machine ranges, solutions,services and dealer networks. Farming is demanding not only on the machines but moreand more on the overall economics; and our responsibility to our users is to allow them toaccess or renew their preferred handling solution at their own pace, irrespective of thegeneral environment.” 

To be discovered on the stand

• A new 8m-4t telescopic (Manitou MLT 840) available Q2’12;

• A new trackloader machine available Q1’12 under both Gehl and Mustang brands; 

• A new costing approach to help users variabilize their operating costs;

• All details of our engine strategy and user benefits;

• A new second-hand initiative to help dealers fluidify the renewal cycles.

How to find us

You can find us at Hanover, Agritechnica, Hall 6 C02 on 764 m² of exhibition floorspaceshowcasing the Manitou, Gehl and Mustang ranges of products and services, specially designed to meet the needs of the agricultural world.