Messe München International launches a new trade show: bauma Africa

Messe München International launches a new trade show: bauma Africa

New construction machinery trade show for southern Africa
The first bauma Africa takes place in September 2013 in Johannesburg

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Messe München International is expanding its international network for the construction machinery sector with the launch of a new event in South Africa. The first bauma Africa takes place in September 2013 in Johannesburg. Messe München will set up a subsidiary in South Africa to implement this event.

Messe München expects the first edition of this International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles to attract around 200 exhibitors and to take up around 20,000 square meters of exhibition space. In terms of attendees, the show is directed primarily at customers from Sub-Saharan Africa.

"South Africa is a market with a future which offers great potential for the construction machinery industry. Messe München has demonstrated a high level of expertise in the sector, through the organization of construction machinery trade fairs not only at its base in Munich but also abroad. Now, building upon bauma China and the trade-fair cooperation bC India, one more professional, international platform is being created: bauma Africa. For this reason, too, the feedback from the industry regarding such a sector event has been very positive," said Eugen Egetenmeir, Managing Director of Messe München GmbH.

The U.S.-based Association of Equipment Manufacturers (AEM), organizing jointly with Messe München the construction machinery trade show bC India, will be an official supporter of the first bauma Africa. “AEM fully supports Messe
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München in its launch of bauma Africa. As part of AEM’s strategy to cooperate globally to drive the ‘best of class’ in trade shows on a regional basis for customers, we also partnered on bC India – A BAUMA CONEXPO SHOW. This show was very successfully held in February, to create a singular regional industry-run show, and AEM supports bauma Africa for this same purpose in bringing a regional show to Sub-Saharan Africa. We have strengthened our efforts and have a global trade show memorandum of understanding for continued cooperation, and part of that is a possible joint venture with Messe München in Africa. We know Messe München will bring its superior skills to the organization of bauma Africa to offer participants access to a premier event in a very promising market,” states Dennis Slater, president of AEM.

About Messe München International

Messe München International is one of the world’s leading trade-fair companies. In Munich alone it organizes around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year more than 30,000 exhibitors and over two million visitors take part in the events held in the New Munich Trade Fair Center, the ICM – International Congress Center Munich, and in the M,O,C, Events and Order Center. In addition, Messe München International organizes trade fairs in Asia, Russia, the Middle East and South America. With six subsidiaries in Europe and Asia and more than 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD.

Construction machinery trade fairs of Messe München International

Organizing trade fairs for the international construction machinery sector is a core competence of Messe München International. In addition to the world´s leading trade fair, bauma in Munich, Messe München also organizes the brand events bauma China in Shanghai and bC India in Mumbai. Outside Germany, the Group engages in activities via its subsidiaries Messe München Asia and IMAG, or as a cooperation partner in regional events for the sector.