Mitas Premium fitments in full swing

Key agriculture machinery manufacturers have started to mount Mitas Premium tyres as a substitution for Continental-branded tyres. As Mitas announced, Mitas Premium tyres are replacing all Continental-branded tyres on new machinery produced by original equipment manufacturers (OEMs) as of January 2015. Agricultural tyres included in the Mitas Premium product line are designed for high-horsepower machines and among others include Very High Flexion (VF) tyres HC 1000 and HC 2000 and Super Flexion Tyres (SFT).

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“Key agriculture machinery manufacturers such as AGCO, Case IH, CLAAS, John Deere and SAME DEUTZ-FAHR have endorsed the launch of Mitas Premium and are already starting to mount Mitas Premium on their newly produced agriculture machinery. Mitas is proud of these endorsements and is committed to meeting the highest expectations of its partners,” said Andrew Mabin, Mitas' marketing and sales manager.

The Mitas Premium product line is replacing and overstepping Continental tyres. Mitas is strongly investing in its own research and development and has introduced several new products that are solely designed and manufactured under the Mitas brand. These innovations are tyres in the category of Very High Flexion and Improved Flexion for HHP tractors and new generation combine harvesters. Mitas has also extended the variety of Super Flexion Tyres, which draws on the performance of Continental SVT.

“We will be producing Continental-branded agriculture tyres until 2019, when the license agreement expires but in long term main focus is on Mitas brand. Our aim is to launch Mitas Premium also for replacement market in the near future,” said Jaroslav Čechura, Mitas' CEO.

Mitas Premium tyres bear the same premium quality and technical specifications as Continental tyres. Mitas has produced Continental-branded tyres under licence since 2004.

The Mitas Premium tyre line consists of rebranded Continental tyres and new products developed solely under the Mitas brand. Currently, Mitas Premium for European markets includes several leading tread designs besides SFT and brand-new VF tyres HC 1000, HC 2000, namely also SFT IF (Improved Flexion technology), CHO (Cyclic Harvesting Operation), SST (Silent Speed Tyre), AC 65, HC 70, AC70 T, AC85 Row Crop, AC90 Row Crop and AGRITERRA.