Go back

Monthly Product Launch Overview - July 2023

Monthly Product Launch Overview - July 2023
LECTURA GmbH Europe, America
Go to photo
Monthly Product Launch Overview - July 2023

IMAGE SOURCE: PÖTTINGER Landtechnik GmbH, Bridgestone Europe NV/SA, KUBOTA (Deutschland) GmbH, CNH Industrial N.V.; CASE IH, TOBROCO-GIANT, Fecon LLC, CNH Industrial N.V.; STEYR, Baoli EMEA S.p.A., Komatsu Europe International N.V.​


The new front-mounted MERGENTO F 4010 ALPIN merger <br>IMAGE SOURCE: PÖTTINGER Landtechnik GmbH

Tradition and haymaking in the Alps - two concepts that have shaped Pöttinger's history. Read more >>

Bridgestone presents innovative solutions at Steinexpo 2023

The new Bridgestone VMTD is ideal with its performance characteristics for use in quarrying and mining.<br>IMAGE SOURCE: Bridgestone Europe NV/SA

As a long-standing partner of Steinexpo, Bridgestone will once again present its comprehensive OTR tyre portfolio at this year's international demonstration trade fair for the raw materials and building materials industry. Read more (DE) >>

Steinexpo 2023: Continental shows its latest solutions for the construction and earthmoving industry

The LD-Master L5 Traction is particularly suitable for loaders that work on abrasive surfaces.<br>IMAGE SOURCE: Continental

Heavy loads, high temperatures, abrasive surfaces and time pressure put pressure on vehicles and tyres in the earthmoving industry. Read more (DE) >>

Coming soon: RUTHMANN announces STEIGER® T 1000 HF

The STEIGER® T 1000 HF was unveiled during the TIME press conference at the APEX trade show in Maastricht.<br>IMAGE SOURCE: RUTHMANN Holdings GmbH

At the TIME Manufacturing Company press conference held at the APEX trade show in Maastricht, access platform manufacturer RUTHMANN announced the new RUTHMANN STEIGER® T 1000 HF, which will be launched live as early as next year. Read more >>

Yokohama Off-Highway Tires launches its largest tractor tire to date

Agriflex+ 372 VF<br>IMAGE SOURCE: Yokohama Off-Highway Tires

Yokohama Off-Highway Tires’ (YOHT) flagship brand Alliance recently released new sizes of the proven Agriflex+ 372 radial tire for tractors and harvesters – including a size that makes it the largest tire ever produced by Alliance. Read more >>

Kubota presents its new Z2-481, a zero-turn rotary mower

The Kubota Z2-481 is a zero-turn mower with everything you need for efficient and comfortable lawn maintenance. The K Lift pedal allows the operator to raise and lower the cutting deck without taking their hands off the controls.<br>IMAGE SOURCE: KUBOTA (Deutschland) GmbH

Kubota has introduced the Z2-481, a new zero-turn mower with all the trimmings. Read more (DE) >>

Case IH introduces four new Quantum ranges, each with five Stage V engine options

Case IH Quantum<br>IMAGE SOURCE: CNH Industrial N.V.; CASE IH

Case IH introduces the new Quantum tractors in the Palatinate, the classic wine region in Germany. Read more (DE) >>

TOBROCO-GIANT introduces new telescopic articulated wheel loader G2700 TELE & G2700E TELE


In the highly sought after segment of articulated wheel loaders, TOBROCO-GIANT steps up to the plate by introducing the all new telescopic version of their highly successful G2700 series. Read more >>

Fecon Unveils New Disc Hawk TM Compact Disc Mulcher

Specifically designed for high-flow skid steers and compact track loaders, Fecon’s new Disc Hawk disc mulcher attachment increases productivity where speed and acreage are more important than material size, making it ideal for fire fuel prevention and agriculture or farm site preparation.<br>IMAGE SOURCE: Fecon LLC

Fecon LLC, a leading global manufacturer of heavy-duty site preparation attachments and forestry accessories, expands its line of premier attachments with the launch of the Disc Hawk TM disc mulcher. Read more >>

STEYR® releases full range of new Absolut CVT tractors

STEYR 6280 Absolut CVT<br>IMAGE SOURCE: CNH Industrial N.V.; STEYR

A few months after previewing a new flagship Absolut CVT tractor introducing multiple new features, STEYR® Traktoren has released a full range of new Absolut CVT models, the most important development of the line since its launch. Read more >>

Additional options in terms of energy: the new KBE 25-35 models from Baoli now also available with lithium-ion technology

The KBE 25-35 series offers the perfect machine for all common applications, combining productivity, high quality and cost-efficiency.<br>IMAGE SOURCE: Baoli EMEA S.p.A.

Der zur KION Group gehörende Gabelstaplerhersteller Baoli präsentierte auf der LogiMAT in Stuttgart erstmals seine neue Elektrostapler-Baureihe KBE 25-35. Read more (DE) >>

Komatsu Europe launches an all-new electric PC33E-6 mini excavator

Komatsu PC33E-6 mini excavator<br>IMAGE SOURCE: Komatsu Europe International N.V.​

Komatsu Europe announces its latest innovation, the PC33E-6 a new 3-ton class electric mini excavator equipped with a lithium-ion battery. Read more >>

Two new ones for all occasions: Michelin expands MICHELIN CROSSGRIP range

Michelin, 400/70R20 and 480/80R26<br>IMAGE SOURCE: Michelin

Michelin adds two new sizes to the all-season MICHELIN CROSSGRIP: 400/70R20 and 480/80R26. Read more (DE) >>

Source: LECTURA GmbH

Get in touch with LECTURA GmbH



Ritter-von-Schuh-Platz 3
90459 Nürnberg


Dr. Iva Thiel