New CR11 combine set to star on New Holland stand at Agribex

• Latest developments in technological equipment for agriculture and in digital innovations to be displayed on 1,850 m² stand

• Highly-anticipated new CR11 flagship combine makes its first exhibition stop since Agritechnica in Germany, where it was revealed to the public

• Dedicated PLM Area will show New Holland’s IntelliCenter for remote diagnosis of connected machines

• Agribex Silver Medal for New Holland’s T7.270 Methane Power LNG tractor

New Holland’s exhibit at Agribex 2023, Belgium’s largest indoor professional trade fair for the agricultural and green sector (December 6-10, Brussels Expo, Belgium), will feature a wide range of its products and services, with a focus on harvesting products and balers, materials and equipent for sustainable energy production and high horsepower tractors. The brand’s products will be displayed across stands 5200, 5201 and 5202 in Hall 5, and will include a new flagship combine.

The new CR11 at home in Belgium

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Star of the stand will be New Holland’s next-generation flagship combine in the special gold livery edition created to celebrate the Innovation Gold Medal awarded to the combine at Agritechnica 2023. After travelling back from Germany, the new CR11’s second public appearance will be in the country of its birth: it was designed – and will be produced, alongside others in the range – at New Holland’s Center of Harvesting Excellence in Zedelgem.

The new CR11, together with New Holland’s BigBaler 1270 Plus Density and New Holland’s Pro-Belt 165, will represent the brand’s continuing investments and focus on harvesting products for Europe.

Alternative propulsions and digitalization

Other products traveling directly from New Holland’s stand at Agritechnica will be the T4 Electric Power – the first all-electric utility tractor with autonomous features – the new T7.270 Methane Power LNG production intent prototype, and the fully-electric E25X Electric Power mini excavator. The two tractors and the light construction machine will represent New Holland’s alternative propulsion path and commitment to sustainable solutions.

This New Holland focus on alternative fuel solutions has been recognized with a Silver Medal at Agribex 2023. The brand is taking home a ‘Zilveren Aar’ for the T7.270 Methane Power LNG prototype tractor’s innovative fuel storage system.

A focus on digitalization and automation sees the creation of a dedicated PLM area with the latest Precision Land Management (PLM) solutions such as New Holland’s new IntelliView 12 Guidance Kit, which extends PLM Intelligence factory technology to an aftermarket offering, providing a common user experience for a wider customer range. The PLM area will also show visitors the functioning of New Holland’s IntelliCenter for remote diagnosis of connected machines, proactive analysis and preventive uptime support via seamless communication between machine and dealer.

Promoting the Road to Carbon Neutral Farming

Taking advantage of the proximity of the Europan Union institutions, New Holland will also be hosting politicians and delegates on its stand. On December 6th Harmen Dekker, CEO of the European Biogas Association will visit, to discuss New Holland’s commitment as a Clean Energy Leader in offering concrete ways to diminish the carbon footprint of farmers. December 7th will be “Ladies’ Day” and delegations from Belgium public board and municipalities will be welcomed to the stand for a walkaround to discover more about sustainable solutions for agriculture.