New Firestone Off-the-Road Radial Tire Line Offers Dependable Performance at an Affordable Price

Firestone VersaBuilt tires will debut at 2017 CONEXPO-CON/AGG Conference

Bridgestone Americas, Inc. (Bridgestone) today announced it will showcase its new Firestone VersaBuiltTM tire line for the first time during the 2017 CONEXPO-CON/AGG Conference in Las Vegas, Nev., March 7-11, 2017. The first full line of off-the-road radial tires from Firestone, VersaBuilt tires are designed to perform across a wide variety of environments, applications and equipment to keep jobsites operating efficiently.

“With more radial tires entering the off-the-road market, we saw a need to introduce a dependable product at an affordable price that is backed by a trusted brand,” said Taylor Cole, president, off-the-road, Bridgestone Americas Tire Operations. “Our construction customers are looking for a versatile line of tires that they can rely on to get the job done, and that’s exactly what they get with Firestone VersaBuilt.”

Firestone VersaBuilt tires provide solid traction for loaders, graders and earthmovers, ensuring these machines perform at their best in a variety of conditions, ranging from muddy to rocky surfaces. Customers also can maximize their tire purchase by choosing Firestone VersaBuilt tires as the full line is engineered for wear life, durability and affordability.

Key features of Firestone VersaBuilt tires include:

• A steel casing and SideArmor sidewalls to protect against cuts and punctures by deflecting stones and debris.

• A non-directional, self-cleaning tread for added traction and a tough tread compound to promote wear life.

• Three different tread patterns optimized for general use across environments, the Firestone VersaBuilt All Traction (G2/L2), the Firestone VersaBuilt All Purpose (E3/L3) and the Firestone VersaBuilt Deep Tread (E4/L4).

• Eleven different size offerings to meet the demands of different applications.

Firestone VersaBuilt tires are backed by a five-year limited warranty and an expansive dealer network to fully support each customer’s unique business.

2017 CONEXPO-CON/AGG Conference attendees will be among the first in the country to see all sizes and tread variations in the Firestone VersaBuilt tire line at booth N12503.