New Holland Agriculture to Commence Second Year Partnership with Curling Canada

New Holland Agriculture is pleased to announce the beginning of its second year of partnership with Curling Canada, the association that represents the popular sport of curling in Canada.

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“We are proud to have the opportunity to continue our partnership with Curling Canada and we look forward to another exciting year of curling,” said Chun Woytera, Director of Marketing and Communications for New Holland North America. “We wish all the competitors the best of luck in the tournaments, and we thank the fans for your continued support.”

The Curling Canada partnership demonstrates New Holland’s commitment to its customers and dealers by supporting a sport that is loved by Canada’s small rural communities. The partnership will run through the 2015-2016 Season of Champions, beginning with the Home Hardware Canada Cup and ending with the Ford World’s Women’s tournament.

This Season of Champions will consist of six events, beginning in December, 2015 through March, 2016:

Home Hardware Canada Cup                                   World Financial Group Continental Cup
Grand Prairie, AB                                                           Las Vegas, NV
December 2 to 6, 2015                                                 January 14 to 17, 2016

Canadian Juniors                                                         Scotties Tournament of Hearts
Stratford, ON                                                                   Grand Prairie, AB
January 23 to 31, 2016                                                 February 20 to 28, 2016                                                                                 

Tim Horton’s Brier                                                        Ford World Women’s
Ottawa, ON                                                                      Swift Current, SK
March 5 to 13, 2016                                                       March 19 to 27, 2016

New Holland’s regional marketing will highlight the partnership with television ads that will air on TSN during the events, and additional New Holland events will be held at the tournaments.

Several New Holland dealers have already committed to local partnership packages as well. Douglas Lake Equipment, with locations in Surrey, BC; Kamloops, BC; Quesnel, BC; Dawson Creek, BC; Port McNeil, BC; and Grand Prarie, AB, will help sponsor the two Grand Prairie events – the Home Hardware Cup and the Scotties Tournament of Hearts. Robertson Implements, with locations in Swift Current, SK; Shaunavon, SK; Moose Jaw, SK; Medicine Hat, AB; Brooks, AB; and Taber, AB, has agreed to sponsor the Ford World Women’s tournament.