Go back

New Holland invites farmers to an immersive experience at YOUNIVERSE digital agricultural fair

New Holland invites farmers to  an immersive  experience at  YOUNIVERSE digital agricultural fair
New Holland Agriculture Europe
Go to photo
New Holland invites farmers to an immersive experience at YOUNIVERSE digital agricultural fair
  • YOUNIVERSE, the first digital agricultural machinery fair designed by CNH Industrial will immerse New Holland visitors in a different reality giving a different perspective of its latest technology and products.

  • The digital fair will be running from April 9 to 18, 2021. During the 10-day digital event, customers, farmers and the wider public will be able to explore the New Holland world and “meet” with the brand’s specialists.

New Holland will welcome visitors to the YOUNIVERSE digital fair in its own branded world, where it will lead them on a journey of progressive discovery of its products and latest innovations through a series of virtual landscapes. Much more than a live streaming event or showroom, YOUNIVERSE will offer an immersive, infotainment experience like no other.


Sean Lennon, New Holland Vice President Europe, stated: “Coming up with new ways to communicate with our audience is essential, especially at a time when the user experience has become increasingly important, and opportunities to meet with our customers have been severely curtailed by lockdowns, travel restrictions and the cancellation of agricultural trade fairs. The YOUNIVERSE event is an exciting new way of connecting with our customers, inviting them to join us in this virtual New Holland world, where they can interact with our products and “meet” with our New Holland experts.”

An immersive experience of the New Holland world

Visitors will be able to see a selection of products in an immersive farm setting, accessing a wide range of multimedia content, 3D simulations and full details on the machines. Other products will be on display in a dedicated show area of the brand’s YOUNIVERSE virtual world, with access to complete information.

The products featured in the immersive farm environment will include more than 20 machines, and New Holland’s latest introductions: the Big Baler 1290 in its Packer model; the CH7.70 Crossover Harvesting™ combine, the T6160 Dynamic CommandTM tractor; the brand-new W170D wheel loaders, and the new implement ranges. Also, in this area will be the record-holder CR10.90 Revelation combine and the T7.315 Heavy-Duty tractor, as well as the T6.180 Methane Power tractor, which will enter the New Holland range later in the year. 

New Holland’s live broadcast with Carlo Lambro, Brand President

On 12 April at 19:00 CET, New Holland will broadcast a live event on the dedicated, online YOUNIVERSE TV Channel. It will be hosted by Carlo Lambro, New Holland Brand President, and British television presenter Nicki Shields. They will introduce the fair, cover the brand’s latest news, and highlight the new products.

Engaging content from industry experts

Guests at the YOUNIVERSE digital fair will also have the opportunity to “meet” industry experts and take part in engaging webinars. Exclusive interviews and keynote speeches will be broadcast on  the  YOUNIVERSE  TV  Channel.  This  will  include  content  from  company  experts,  leading agricultural institutions, such as CEMA, (European Agricultural Machinery Association), the DLG (German Agricultural Society) and agrifood representatives.

Easily accessible through both an interactive website and all mobile devices, YOUNIVERSE will enable users to stay connected, cultivate and grow networks.

Source: New Holland Agriculture