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4 January 2024, 11:28
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New Holland announces its return to the LAMMA 2024 farm machinery show in the UK, marking its first participation since 2020 and planning to introduce new products to the UK market.
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The CR11 Combine Harvester will be the highlight of New Holland's display, making its UK debut with a modern yellow color and a new styling design, following its unveiling at the Agritechnica show in Germany.
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New Holland will present the T7.340 HD with PLM Intelligence, the latest flagship model of the T7 tractor range, offering enhanced performance with up to 340hp.
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Attendees at LAMMA 2024 will have access to special QR Codes at the New Holland stand, providing a direct link to a broadcast Whatsapp channel for exclusive deals and promotions available during the event.
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The New Holland stand will also feature updates on special events, live demonstrations, and interviews with product specialists to engage visitors throughout the show.
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New Holland will be in Hall 17 on stand 400.
New Holland will showcase an array of exciting new, innovative, and sustainable products at the UK’s leading farm machinery show, LAMMA 2024, taking place on January 17 and 18 at NEC in Birmingham.
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The company have not participated at LAMMA since 2020 so this will be the brand’s return to the trade show as well as the occasion to introduce several brand-new products to the UK market.
The main star on the stand will be New Holland’s new CR11 Combine Harvester, which will make its UK debut after been unveiled at the Agritechnica show in Germany. Unlike the model exposed in Hanover – a special golden edition to pay homage to the Agritechnica Innovation Gold Medal - the CR11 on display at LAMMA will feature the signature yellow color, updated to a more modern version and the brand-new styling design of the brand’s combines.
Other new products to look out for include the New Holland T7.340 HD with PLM Intelligence, the new flagship model for the New Holland T7 tractor range which extends the maximum performance of the T7 Heavy Duty line to 340hp.
On the New Holland stand show-goers will find special QR Codes to access a broadcast Whatsapp channel where the brand will communicate dedicated deals and promotions that will be active during the show days. It will also display updates on special events, demonstrations and interviews with products specialists that will animate the New Holland stand.
Service:
LAMMA 2024 – January 17 and 18
New Holland: Hall 17, Stand 400
Source: CNH Industrial N.V.; New Holland Agriculture
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