New Toyota Logistic Design Competition announced at Milan Design Week 2023

The exhibition complex will provide a look back at past editions, providing an overview of previous concepts, create a hall of fame and present the theme of the latest Toyota Logistic Design Competition, ”Every little bit counts”, in collaboration with Toyota Motor Europe, Toyota Europe Design Development (ED²), and Kinto Europe.

What’s on?

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Oprificio 31, an exhibition complex within the main traffic area of Design Week, is located next door to SuperStudio group’s exhibition and across the street from BASE complex in Milan, at the direct epicenter of Tortona design district. Inside the suggestive setting of Opificio 31, “Loftino”, or the little loft, offers a unique atmosphere and bundles different exhibition and workshop areas.

At Loftino, Toyota Material Handling Europe will present the winners of the 2022 competition, announce the 2024 edition in collaboration with Toyota Motor Europe, Toyota Europe Design Development (ED²), and Kinto Europe, and host workshops and seminars for young and aspiring designers.

Some history

Toyota Material Handling Europe develops award-winning forklift design solutions and material handling equipment. In 2014, the company launched a design competition for students and graduates to stay on top of their game. This meant meeting young people with innovative ideas.

The Toyota Logistic Design Competition, TLDC in short, has now been going for ten years. From involving no more than a handful of creatives at the start, in Sweden, the competition has grown to attract more than a few thousand budding designers from all corners of the world.

Not only the company benefits from the competition. So do many TLDC participants, who have gone on to produce stellar designer careers. This event explains the thought behind past TLDC editions and provides an opportunity for the public to meet the designers.

Future design 2024

Toyota Logistic Design Competition returns in 2024. Student designers will be invited to look ahead, to reimagine SUSTAINABLE DESIGN over the next 20 years: how to overcome the challenges logistics and supply chain are facing currently, and what trends do they expect to redraw existing conventions in society at large.

Magnus Oliveira Andersson, Head of Design at Toyota Material Handling Europe illustrates: “Believing that designers have a duty toward future generations, we launched this 6th edition to open a dialogue with our students for them to make and create eco-friendly logistic and mobility solutions.”

“It is again with great pleasure that we take part in the organisation of this design competition, alongside Toyota Material Handling Europe and KINTO, as a new partner,” adds Laurent Bouzige,  Chief Designer Strategy & Mobility at ED²,

“We would like to place this edition under the umbrella of circular economy, namely how the design of a logistics solution through a systemic approach can enable a drastic reduction of our carbon footprint throughout our value chain. MAAS mobility as a service will also be in the spotlight during this edition, as we want students to think about a mobility ecosystem that meets the many challenges of the coming years!

The last edition was an edifying experience for us: the students brought us relevant, sustainable and often humorous solutions! I am certain that this new edition will let us to discover the talents of tomorrow that will offer us their disruptive vision for a desirable future.”

To cover the broad spectrum of the logistics system and circular economy, we need to solve challenges one by one and tackle little bits of the problem at a time. Are you ready to do your bit?

Registrations for the new Toyota Logistic Design Comepetition will open on May 15th of 2023. More information to follow soon.