Opinions about China Brew & China Beverage 2012: "CBB is on the right path to becoming number 1 in Asia"

1 October 2012, 00:00

Enthusiasm about the course of the trade fair and lots of praise for the collaboration between drinktec and China Brew & China Beverage (CBB) – this common denominator describes the moods of those responsible for and participants at CBB 2012, which came to an end in Beijing after four trade fair days on 22 September. The unanimous opinion: CBB is on the optimum path to position itself as the leading trade fair platform for the beverage and liquid food industry on the Asian market. drinktec, the leading global trade fair for the beverage and liquid food industry, was a co-organizer of CBB for the first time.

Wang Xin General Manager, Beijing Zhongqing Heli Machinery Equipment Co., Ltd, praised the intercultural interaction between the participating organizers from China and Germany: "CBB 2012 is a big success. We received a lot of positive feedback from the trade fair visitors as well as from Chinese and international exhibitors. This success is the result of the collaboration between China National United Equipment Group Corp and Beijing Zhongqing Heli International Exhibition Co. Ltd as well as Messe München and its subsidiary MMI Shanghai. I would like to express my thanks for the support of industry, our friends and colleagues and for the hard work of the complete CBB team."

Dr. Reinhard Pfeiffer, Managing Director of Messe München International, sees the start of long-term, strategic collaboration in CBB 2012: "This CBB has laid the foundation for an axis Munich-Beijing. drinktec in Munich brings the complete beverage and liquid food industry together from the whole world every four years, while CBB serves the most important market in Asia every two years. This constellation not only strengthens both trade fair organizers, but it also provides above all advantages for our customers, exhibitors and visitors. Our shared objective is to solidify and expand this axis further. The contract with our Chinese partners is valid until 2024. Consequently, we still have a lot of time to make things even better."

Despite all of our cultural differences and prejudices, those responsible from Germany and China never lost sight of the objective, according to Petra Westphal, Project Group Manager at Messe München and Project Director responsible for drinktec: "In the space of only 12 months, two cultures and two trade fair organizers have grown together and achieved something great. That only works if all involved join forces, are willing to compromise and practice mutual respect. CBB 2012 is an example of successful intercultural collaboration."

Volker Kronseder, Chief Executive Officer of Krones AG and President of the Exhibitor Advisory Committee of drinktec, also praised the collaboration between drinktec and CBB: "This is exemplary, especially in an important market such as China. For international exhibitors, it is important that collaboration with drinktec ensures a certain level of quality, including in the areas of service and infrastructure. In this respect, CBB 2012 already provided substantial improvements."

From the viewpoint of Richard Clemens, Managing Director of the professional association Food Processing and Packaging Machinery in the German Engineering Federation (VDMA), CBB has continued its success story and set new standards with its moving to the new trade fair grounds NCIEC: "Thanks to collaboration with Messe München, CBB now has a strong partner supporting it for further internationalization and professionalization. It has become established as the most significant platform for China and is on the optimum path to becoming the leading industry meeting point for Southeast Asia."

Prof. Dr.-Ing. Matthias Niemeyer, Chief Executive Officer of KHS GmbH, stated that he is "very satisfied" with the course of the trade fair. "In addition to meetings with local Chinese customers, we also had intensive discussions with representatives of large multinational corporations."

Martin Hammerschmid, Managing Director of GERNEP GmbH, clearly saw the effects of the initial collaboration of drinktec at CBB: "We have been participating at CBB for many years and are very pleased about its increasing importance for the Chinese and the complete Asian market. As a result, the collaboration of drinktec, Messe München, with the organizers of CBB is that much more important for us. The professional stamp of the team from Munich within the international participation could be seen clearly and increased the quality of CBB even more. The presence of market leaders is also impressive. We were very satisfied with the visitors, who also came from the non-alcohol sector in addition to the beer sector. Decision-makers were on site and business deals were concluded. We are already looking forward to our exhibit at CBB 2014 and of course at the global leading trade fair drinktec in Munich before that."

Olaf Müller, Vice President of Pentair Process Technologies Beverages & Niches, also assessed CBB 2012 as a total success: "There were a lot of visitors at the trade fair, and the quality and quantity of visitors again underlines the importance of the Chinese and the complete Asian market. The presence of exhibitors is another clear sign that China Brew has developed into one of the most important industry trade fairs worldwide. I am certainly not speculating falsely when I maintain that we will also take part again in two years."

Marylin Chua, Marketing & Communication Director, Sidel Group, shares the opinion that CBB is on the optimum path to position itself as the leading trade fair platform for the beverage and liquid food industry on the Asian market. "We met a good number of customers during the show, of which several were key decision makers. The Chinese beverage market is one of the largest and most dynamic and the show is an excellent platform for us to showcase our innovations and developments. This year, we presented our integrated packaging solutions offered by our Beijing manufacturing facility, including the latest range of energy-saving blowers fully assembled locally. There was strong interest at our stand, and we are pleased with the overall results."

According to the opinion of Thomas Lehmann, Manager Director at Ziemann International, the New China International Exhibition Centre (NCIEC) and the perfect organization made the CBB 2012 into the best that ever took place and a great success for Ziemann: "We all hope to see the China Brew will became the major platform not only for our business in China, but also for Asia as well as for our global strategic approach. ZIEMANN International would like to congratulate the entire team in China as well as the Messe Muenchen on this great success."

Armando Pratella, Area Sales Manager, Sacmi, also shared this opinion. He considers CBB 2012 a great success: "A big success for the 2012 edition of China Brew&Bev, the international showcase for beverage and liquid food technologies held in Beijing. During the fair, attended by all the industry’s major international players, Sacmi included, the foundations were laid for highly important industrial agreements in the beverage and liquid food industry. A clear, positive signal, then, in what is still a tough time for the world economy and a period in which the flow of industrial investment has slowed to a drip.

“Sacmi sees the China Brew&Bev fair as very important,” stated Sacmi’s Area Sales Manager Armando Pratella, who was also keen to point out that “a variety of innovative solutions were presented.” New products, the Area Sales Manager reveals, have been given a warm welcome by the mainly international clientele and this, he concluded, indicates “the start of the industry bounce-back.”

Alfred Mostert, Area Sales Manager, Micro Matic S.A., assessed the course of CBB as extremely satisfactory: "The last years are showing us that the beer industry in China is really moving forwards. Thanks to exhibitions like CBB, new and existing contacts are concluded or extended. It is nice to meet so many national and international high quality persons from this industry."

Even, Roberto Gualtieri, Marketing Manager, SIPA was with the result of the show very satisfied: “China Brew & China Bev exhibition has just ended, and we would like to congratulate with the organizers. We are satisfied both by the number and the quality of visitors that came to SIPA booth. Thanks for all the support. See you next editions.“

Helen Bao, Business Development Dept., KROHNE Measurement Instruments (Shanghai) Co., Ltd, took part in CBB with her company for the first time: “By checking the quality of our visitors these days, it proved that we had made right decision. Thanks for providing us such a well organized and professional platform to show our products, meet new and existing clients from the beverage industry all in one place and all at the same time. It’s really worthwhile to join this fair. I wish every success and popularity to CBB. We are looking forward to the next time."

About the collaboration between drinktec and CBB

In August 2011, Messe München GmbH (MMG) as organizer of drinktec as well as its Chinese subsidiary MMI Shanghai signed a collaboration agreement with Beijing Zhongqing Heli International Exhibition Corporation (BZHC) as organizer as well as China National United Equipment Group Corporation (CNUE) as license holder of CBB. drinktec has signed with its company name as co-organizer of CBB since that time. The team of drinktec is the contact and contractual partner for all international exhibitors, i.e., not Chinese exhibitors, for CBB. This area of responsibility includes acquisition of these exhibitors as well as advising and supporting them before and during CBB. (cf. drinktec Press Release No. 7)

The final report about CBB 2012 with exhibitor and visitor figures, national and international, will be published during the course of October 2012.

Additional information about CBB:

www.chinabrew-beverage.com

Additional information about drinktec:

www.drinktec.com

Contact for China Brew China Beverage (CBB):

Vicky Su
Project Manager
Tel: (86 10) 66085371/ 66017874
Fax: (86 10) 66018904
E-mail: vicky.su@chinabrew-beverage.com
Website: www.chinabrew-beverage.com

Contact for MMI Shanghai:

Stephen Lu

Senior Project Manager

Tel. (+86 21) 2020 5508

Fax (+86 21) 2020 5688

E-mail: [email protected]

Website: www.mmi-shanghai.com

Contact for drinktec, Messe München:

Messe München GmbH

drinktec Press Office

Johannes Manger and Benjamin Büttner

Tel. (+49 89) 949-21482