12 June 2015, 11:24
Over 2,400 exhibitors from 49 countries registered already– World’s leading trade fair for agricultural machinery and equipment – Further developments in Smart Farming – Specials – International technical programme
According to the information supplied by the organizer DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society), so far more than 2,400 exhibitors from 49 countries have registered to participate in the international trade fair for agricultural machinery, Agritechnica, in Hanover from 10 to 14 November 2015 (Preview Days on 8 and 9 November). As Agritechnica Project Manager Freya von Czettritz explains, all the world’s leading companies from the industry will be represented at Agritechnica 2015, where they will be presenting their innovations and latest further developments. “The registration results so far are roughly at the same level as those for the record event two years ago. In particular the early enquiries from exhibitors, as well as from visitors, document the great interest in the world’s leading trade fair, Agritechnica”, says Freya von Czettritz, noting that for professional crop production “once again many trailblazing innovations can be expected this autumn”. She adds that as a prime innovations platform, Agritechnica 2015 will transmit new and positive impulses for the international agricultural machinery and equipment market.
International participation increases
International participation is continuing to rise and currently lies at 54 per cent. The largest contingents of the 1,280 international exhibitors registered so far come from Italy (344 companies), the Netherlands (112), Turkey (92), France (91), Austria (65), Poland (61), China (50), the USA (46), Spain (42), Denmark (41), the United Kingdom (40), Finland (38) and Canada (36). In addition, official community participations from altogether 20 countries have been registered. DLG considers the high level of international participation to be a clear sign of the further increasing global alignment of the companies and agribusiness with their worldwide interconnections. The companies aim to use the Agritechnica platform specifically in order to tap into new markets.
Global innovations forum
DLG sees reasons for the outstanding demand on the part of exhibitors to lie on the one hand in Agritechnica’s leading position as the meeting place for the agricultural machinery and equipment industry, with strong drawing powers attracting business farmers, contractors, dealers and traders from all over the world. Two years ago, for example, around 450,000 visitors – including 107,000 international visitors – came to Agritechnica to gather information. On the other hand, the high level of demand is due to the fact that Agritechnica is the innovations showcase for the manufacturers. They align their innovation cycles with Agritechnica and present their new products for the world market there. Furthermore, Hanover is an excellent site, with the world’s largest exhibition grounds offering optimal conditions for both exhibitors and visitors. In addition, with its top-flight technical programme incorporating a large number of international events such as congresses, forums and press conferences, Agritechnica is considered to be the most important future forum for the agricultural sector. This is where technology trends are highlighted and all key future-related issues for agriculture and agricultural engineering are addressed.
New modules for “Smart Farming”
Agriculture is facing major challenges where increases in the production of raw materials, foodstuffs and feedstuffs are concerned. One of the most important prerequisites here is to know one’s production factor ‘site’ – in other words soil quality, nutrient supply, water availability, yield capability etc. – and to establish crop stands to match this. The broad thematic complex of Smart Farming offers digital solutions that expediently link and interpret the collected data here. How can farmers find the right solution that will optimize their own individual management system from among the wealth of possibilities available? Answers to this question will lie at the heart of the Agritechnica Special “Digital Cropping: Decode your site – understand your yield”. Manufacturers will be presenting the appropriate technologies and systems at the Special and thus create a unique information platform for visitors to compare systems and offerings all under a single roof.
New: “Major Crops Worldwide”
Technology and knowledge are the basic building blocks for globally successful crop production. Rice, soy, sugar cane, cotton, etc. cover millions of hectares worldwide, but despite this yields need to be increased in order to meet future demand for foodstuffs, feedstuffs and renewable raw materials. Farmers, consultants and political decision-makers are seeking ways of boosting crop production sustainably and efficiently in their countries. In particular they are looking for the latest technical solutions, strategies and experience drawn from practice. The new Agritechnica Special “Major Crops Worldwide” offers an excellent opportunity for exchanging opinions and experiences with exhibitors and decision-makers from many countries about appropriate potential solutions.
“Systems & Components”
For the second time now, Agritechnica is offering an international platform for presenting systems, modules, components and accessories for agricultural machinery and equipment and related industries with its “Systems & Components” sector. This gives visitors the opportunity to get to know new products from the fields of motors and engines, hydraulics, axles, drive technology, cabs, electronics, replacement and wear parts, and corresponding software. At the same time the platform opens up diverse opportunities for dialogue between experts, discussions on cooperation and establishing business contacts.
New: “International Dealer and Service Provider Centre”
DLG, the German dealer association LandBauTechnik-Bundesverband and the association of European machinery dealers CLIMMAR are establishing an “International Dealer and Service Provider Centre” at Agritechnica 2015 for the first time. In the integrated service centre, expert service companies from the segments of financing, insurance, logistics, used machinery platforms, transport forwarders, customs handling and personnel services etc. will be presented. The “International Dealer and Service Provider Centre” is thus an excellent platform for establishing contacts worldwide, for instance to buyers interested in used machinery. A new facet in 2015 will be the daily feature talks, for example on questions relating to machinery insurance or customs formalities when exporting used machinery and equipment.
Special “Workshop LIVE”
Good service provision and optimally trained skilled workers are an important prerequisite for the agricultural machinery market to function properly. In cooperation with the German machinery dealer association LandBauTechnik-Bundesverband, a new edition of the Special “Workshop LIVE” will present practical demonstrations of maintenance and conversion work on the latest machinery and equipment, accompanied by an expert commentary, in order to illustrate what demands are made at the different qualification levels (apprentice, service technician and master craftsman) of agricultural and construction machinery mechanics. The Special will also once again supply an extensive range of information on this profession from the training providers.
New: “Campus & Career”: Training – Job – Science
With “Campus & Career”, DLG is organizing a separate career sector at Agritechnica in Pavilions 33 and 35 under the large wooden roof for the first time this year. It will offer job seekers and young career starters a central port of call for occupational orientation in the agricultural machinery and agricultural sector. “Campus & Career” covers all aspects of occupations and jobs, further education and training, careers, as well as science and research. Alongside exhibitors’ stands for personnel recruitment, established features such as the Young Farmers Day, Campus and DLG Career and Job Counselling will be available. The “Campus & Career” technical programme with its stage, red sofa and action areas, supplements all this with a broad and fascinating programme – not only for newcomers to the agricultural machinery sector. Exhibitors at “Campus & Career” also have opportunities for conducting personal interviews with candidates in the special meeting rooms in the “Campus & Career” Lounge.
Future forum of the agricultural sector – Top-flight international programme
With its top-flight technical programme incorporating a large number of international events such as congresses, workshops and forums, Agritechnica is considered to be the most important future forum in the agricultural sector. This is where technology trends are highlighted and all key future issues of agriculture and agricultural machinery are addressed. For instance the international congress “LAND:TECHNIK - AgEng 2015” organized by the knowledge forum VDI Wissensforum will be presenting and discussing the current developments in agricultural machinery and equipment and the latest results from research already on 6 and 7 November. Following the successful start two years ago, the international event series “Ag Machinery International - Access to emerging markets” will once again be the focus of interest for many visitors. On different days of the trade fair, attention will centre on Ethiopia, Kazakhstan, Kenya, Poland, Romania, Russia, Ukraine, Tanzania and Belarus. Market potentials, access to the markets, financing frameworks and technology requirements will be explored. A “Systems & Components” event on component markets with a focus on the BRIC countries – Brazil, Russia, India and China – will also be launched this year. In addition, the European Young Farmers and Student Day organized by Young DLG together with national and international partners for Agritechnica 2015 will attract great attention.
A rich international technical programme will be offered in various exhibition halls in the form of special forums, which will be presented in German/English/Russian (simultaneous interpreting). In altogether five forums, representatives from the fields of science, consultancy, industry and practical farming will present current trends and major developments in industry-related fields every day:
Forum 1 “Crop Production “ in Hall 15
Forum 2 “Technology and Management" in Hall 8
Forum 3 “Major Crops Worldwide” in Hall 21 (in English)
Forum 4: “Systems & Components” in Hall 16 (in English)
Forum 5: “Campus & Career” in Pavilion 33, under the large wooden roof
International contact forum “Match & Meet”
Once again there will be an international “Match & Meet” contact forum at Agritechnica to help establish cooperation and business partnerships. From September onwards, exhibitors and visitors can register online with their profile and their specific search data or offerings. A special software will compare supply and demand and initial meetings can be arranged at Agritechnica.
New – International Visitors’ Lounge in World Expo Pavilions
The central meeting place for visitors from all over the world at Agritechnica 2015 is the International Visitors’ Lounge. It is located in Pavilion 32 under the large wooden roof (south of Hall 26), directly next to the large DLG Information Stand. In the International Visitors’ Lounge visitors from home and abroad can meet their business partners, hold discussions and plan their tour of the exhibition. Furthermore, internet connections will be set up that visitors can use free of charge to call up their emails and contact their companies and business partners all over the world.
Multilingual information service on the internet
DLG has set up a special, multilingual information service on the internet so that all interested can gather information about Agritechnica 2015 quickly and comprehensively. The current Agritechnica internet pages include information on the exhibitors, travel service, innovations (as of late September/early October) and the international technical programme. To help plan visits optimally and for orientation in the Exhibition Grounds, reminder lists with route functions through the individual trade fair halls will be available as of September. The web address is: www.agritechnica.com.