Palazzani Industrie appoints up rent for Croatia

• Palazzani Industrie appoints Up Rent as exclusive dealer to strengthen its presence in the Croatian market.

• Up Rent brings over 26 years of experience, a large fleet, and a strong national infrastructure supported by renewable energy use.

• The partnership is supported by Up Rent's advanced digital rental management system, enhancing operational efficiency.

• The first delivery, a TZJ 180 Petrol Spider lift, will serve rental and demonstration purposes in Croatia's expanding working at height market.

• This collaboration aligns with Palazzani's international growth strategy focused on reliable, value-generating partnerships.

Palazzani Industrie continues its international expansion strategy and announces a new strategic partnership for the Croatian market. The company has officially appointed Up Rent as its exclusive dealer for Croatia, with the aim of strengthening its presence in the region through a well-structured and highly qualified partner.

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This collaboration is built on a shared vision: to develop the local market by offering reliable solutions for working at height, supported by efficient service and solid technical expertise.

A structured and highly specialized partner

With over 26 years of experience in the rental and sales of aerial platforms, Up Rent has developed strong expertise in machine management and maintenance, ensuring high service standards.

Its presence across the territory is guaranteed by a newly built headquarters in Zagreb, covering more than 5,000 sqm, alongside an operational branch in Split of 1,500 sqm. This well-organized structure enables comprehensive national coverage and prompt service.

With a team of 22 highly skilled professionals and a fleet of approximately 450 machines, Up Rent is able to support customers throughout the entire process, from technical consulting to after-sales service.

The company is also ISO certified and stands out for its strong focus on innovation and sustainability, using 100% renewable energy.

“Our mission is to promote safe working at height by collaborating with the best manufacturers worldwide, including Palazzani Industrie, capable of delivering reliable, high-performance solutions,” says Sinisa Ðurđevic, CEO of Up Rent. “Our analyses confirm the growth potential of the market and the sustainability of targeted investments aimed at expanding our rental fleet and developing our sales activities. In this context, partnering with high-level manufacturers is essential: Palazzani Industrie represents a strategic choice and the ideal partner to support this growth.”

Technology and innovation supporting rental operations

Among Up Rent’s key strengths is the high level of digitalization of its business processes, supported by the C2R (Click 2 Rent Software) system, an advanced platform for integrated rental management.

This infrastructure allows for optimized operations, improved service efficiency, and constant monitoring of both fleet and maintenance activities, further enhancing the quality offered to customers.

First delivery: a TZJ 180 Spider lift for the Croatian market

The partnership has already taken shape with the first delivery from Palazzani Industrie to Up Rent: a TZJ 180 Petrol Spider lift, which will be deployed for both rental operations and on-site demonstrations across the Croatian market.

This aerial platform is designed to deliver versatility and high performance across a wide range of applications, combining compact dimensions, agility, and ease of use. The TZJ 180 also ensures high operational efficiency, reduced setup times, and the ability to work continuously even in complex environments, making it a practical solution for the everyday needs of the rental market.

Croatia: a growing market

Croatia represents a dynamic and fast-growing market, characterized by increasing demand for working at height solutions, both in construction and in industrial and urban maintenance.

Thanks to this new partnership, Palazzani will be able to strengthen its presence in the country, providing local customers with direct, fast, and highly qualified support.

A strategy based on strong partnerships

The partnership with Up Rent is part of Palazzani Industrie’s broader international growth strategy, based on the selection of reliable partners capable of representing the brand’s values and quality at the highest level.

“Entering the Croatian market with such a structured partner represents an important step for us,” says Claudio Teoldi, Export Sales Director of Palazzani Industrie. “This is not just about expanding our sales network, but about building strong and long-lasting relationships that can generate value over time and effectively meet the needs of Croatian customers”.