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Partnership agreement signed between Manitou Group and HD Construction Equipment

From the left to the right: Sylvain Blaise, President & CEO Manitou Group Jaeyoung Moon, President & CEO HD Construction Equipment
Manitou Europe, Asia
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From the left to the right: Sylvain Blaise, President & CEO Manitou Group Jaeyoung Moon, President & CEO HD Construction Equipment

IMAGE SOURCE: Manitou

  • Manitou Group and HD Construction Equipment have signed a cross-distribution partnership to expand their compact construction equipment offerings.

  • Manitou will market HD Construction's engineered product lines internationally under Manitou and GEHL brands through its dealer network.

  • HD Construction will leverage Manitou's engineering and manufacturing capabilities to improve its compact equipment catalog and global reach.

  • The collaboration aims to contribute approximately 5% to Manitou Group's total sales by 2030, enhancing competitiveness and market presence for both companies.

Manitou Group, a worldwide leader and reference in the handling, aerial work platform and earth moving sectors, and HD Construction Equipment, a comprehensive machinery company offering construction equipment supported by a business portfolio spanning engines and aftermarket services, today announced a cross-distribution partnership agreement for dedicated construction ranges. This agreement represents a key milestone in strengthening the global offerings of both companies within the worldwide construction equipment market.

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Through this alliance, Manitou Group expands its portfolio of compact solutions by incorporating product lines engineered by HD Construction Equipment. This range will be marketed internationally under the Manitou and GEHL brands through the group’s dealer network, which will provide all associated product support and services.

In return, HD Construction Equipment will leverage Manitou Group’s engineering and manufacturing expertise in the compact equipment segment to enhance its own product catalog across its global distribution network. The company aims to boost its market presence by enhancing its compact construction equipment lineup.

By 2030, this activity aims to contribute at around 5% to Manitou Group total sales.

Sylvain Blaise, President & CEO of Manitou Group, stated: “This agreement fully aligns with our strategic roadmap aimed at accelerating our growth in compact equipment ranges. By combining the industrial excellence and innovative capabilities of two major industry leaders. This alliance allows us not only to reach a new milestone in product line expansion, but also to deliver enhanced value to our dealer network and customers worldwide.”

Jaeyoung Moon, President & CEO of HD Construction Equipment, added: “This partnership is more than just enhancing our product lines; it opens up important new growth opportunities through significant market expansion. By bringing together our strengths, we will boost the competitiveness of our compact products and enhance our global presence.”

Source: Manitou Group

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