Pleasing interim status
21 November 2019
Trade fair director Dr. Friedhelm Rese describes the registration status for the next international demonstration fair for the raw and building materials industry as very satisfactory: The signs more than nine months before the start of steinexpo 2020 clearly show a positive development. Almost all market leaders from the fields of dismantling-loading-transporting-processing have so far registered for participation. This currently corresponds to an occupancy rate of around 75% of the available outdoor exhibition area. Even the indoor areas in the large pavilions, which are traditionally only booked later, are already registering a rate of around 45%.
Based on the above, the trade fair is enjoying ever greater market and industry acceptance. This is also evident from the fact that all but one of the demo areas on the demo area C (= mineral processing technology) are fully booked. Due to the high demand, we are currently working on offering alternative areas to provide additional possibilities for the live processing of basalt. Certain areas on demo area B are currently being "upgraded” for this purpose.
Another indication of the high profile and importance of the fair: Nearly all suppliers of construction machinery will be represented with a stand and in some cases have significantly expanded their presence compared to their previous appearances at steinexpo. Based on the current status, the organisers expect an increase of more than ten per cent in terms of the number of exhibitors and the area occupied.
Details are being finalised
The details are currently coordinated with the participating exhibitors. This includes, for example, innovative presentations by suppliers of construction machinery. Live impressions of the mobile equipment demonstrations on level A are shown on a large screen and special details of the exhibits "at work" are zoomed in on and explained.
Growing visitor numbers, more and more national and international exhibitors and innovative, larger machines have changed the face of steinexpo as much as new digital developments. While nobody had even dreamed of communicating with a mobile phone in 1990, it is now commonplace to record videos at a trade fair – even when it takes place in a stone quarry – and post them on Facebook, Twitter and Instagram at an increasing rate. So, information, such as the current status of the fairgrounds, exhibitor participation and of course the highlights of the upcoming steinexpo are regularly shared on the Facebook and Twitter profiles.
This is one of the new offerings mentioned above. The organisers of the demonstration exhibition, Geoplan, offers all interested parties the opportunity to receive up-to-the-minute news and information about the trade fair directly on their smartphones. WhatsApp-Business not only generates a steady flow of information in advance, but also provides information about important events such as planned demos and demonstrations during the trade fair. To register for this information channel, interested parties simply need to send a message with the keyword "Newsletter" to the phone number +49 (0) 157/35 74 02 68 to automatically receive all news about steinexpo 2020 via the WhatsApp-Business broadcast.
Big plus – nationally and internationally
So the forecast already shows that steinexpo 2020 will be the “must-do" of the raw materials and construction materials industry in the coming year – both nationally and internationally, as the internationalisation of the trade fair is growing steadily. Relevant growth can be recorded in all areas, with the anticipation growing along with it. The exhibitors’ praise is based on their experience:
"We really appreciate the professional work done by the GEOPLAN team. Their close contacts to the industry and experience make the organisers a knowledgeable business partner."
Praxis-EDV - Betriebswirtschaft- und Software-Entwicklung AG,
Rebecca Kohler, Marketing – Public Relations
"We particularly appreciate the professional organisation of the organisers as well as the many years of trusted cooperation, which enables us to always implement our trade fair appearance as planned".
Sandvik Mining and Rock Technology,
Sandra Pietsch, Marketing Support
Source: GEOPLAN GMBH