productronica anniversary gets off to successful start: Healthy level of exhibitors and new highlight segments

productronica is celebrating a notable birthday at Messe München from November 12 – 15, 2013: The international trade fair for innovative electronics production is being held in Munich for the 20th time. It will feature four highlight segments, promotion areas and special shows that focus on a variety of topics. A retrospective that shows how the fair and how electronics production have evolved over the past few decades is also planned.

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In its most recent publication, the Productronics Association in the German Engineering Federation (VDMA) forecast moderate growth in sales for manufacturers of components, machines and systems for the electronics industry. productronica depicts the market for electronics manufacturing in its entirety, so it reflects the economic situation in the entire industry. Christian Rocke, Exhibition Director of productronica: “We have seen a slight increase in the number of exhibitors and can only confirm the VDMA’s forecasts. The industry is still optimistic about the coming year.” So far, registrations indicate that approximately five percent more exhibition space is occupied than at this point two years ago. For the first time ever, all forms are only available online. productronica will feature highlight segments that are significant on the market.

They are:

• Manufacturing technologies for cables and plugs that pertain to networking renewable energies
• Coilware manufacturing, LED manufacturing and discrete components that pertain to electromobility and photonics
• Efficient production management as it pertains to automation in manufacturing
• Electronic manufacturing services (EMS), an important driving force behind innovations

The various subject areas will also be the focus of highlight forums. A separate highlight area for cable and coilware manufacturing will give visitors additional insights.

The PCB & EMS Community Area celebrated its premiere at productronica in 2011. Together with the ZVEI (German Electrical and Electronic Manufacturers' Association) and leading exhibitors, the platform is being expanded even further. Even now, the hall is almost booked to capacity due to considerable increases in requested stand space and registrations from several new exhibitors. The clean-room industry, which is an important topic for many production sectors in electronics manufacturing, will also have its own platform again in 2013. Besides the clean-room promotion area, there will also be a related forum. Other concepts are being developed with the Productronics Association in the VDMA.

The Productronics Association in the VDMA and Messe München have also been working to further develop their collaborative concept for a special show on battery production. “electrical energy storage” (ees) celebrated its premiere at electronica this year and will be held in conjunction with productronica in 2013. ees, the International Trade Fair for Energy Storage, Batteries and Innovative Manufacturing, opens its gates in Hall B4 from November 12 – 15. On the occasion of its 20th anniversary, productronica 2013 will also reflect on the past. It will mark the anniversary with a retrospective showing how the fair has evolved and how the sector for electronics manufacturing has developed over the past 40 years.

Detailed information about productronica 2013 is available online at www.productronica.de.
The entire article (in German) “VDMA Elektronik-Produktionsmittel: Umsatzerwartungen 2012 und 2013 geschrumpft” is available at www.vdma.org/productronic.

Press contact:
Messe München GmbH
Bettina Schenk
Manager Trade Fair PR
Tel.: +49 (0) 89 949 21 475
Fax: +49 (0) 89 949 97 21 475
Email: bettina.schenk@messe-muenchen.de