3 August 2015, 08:00
Award for Bosch professional cordless lawnmower
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GRA 53 Professional receives the highest Red Dot Award
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Prize was awarded at the end of June at an official gala in Essen
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Bosch cordless garden tools for professionals available since Spring 2015
This year, the professional cordless lawnmower – the GRA 53 Professional – from Bosch was awarded the prestigious the Red Dot Award: Product Design 2015. The official award ceremony took place at the end of June in Essen. The "Red Dot: Best of the Best" prize is the highest Red Dot Award – only the best products in a specific category are given this prize. In the "Garden" category, the Bosch cordless lawnmower for professionals managed to come out on top out of three products. "With its outstandingly user-oriented design, the GRA 53 lawnmower satisfies the demands and needs of especially professional users. All user elements follow an overly clear layout structure and thanks to a well thought-out colour concept also ensure outstandingly comfortable operation. Equipped with brushless EC motors, this lawnmower delivers optimum power whilst being highly efficient with no need for servicing. Since it produces no exhaust fumes, the lawnmower is easy on both the environment and its user," according to the statement by the jury. The products are assessed on the basis of various criteria, such as level of innovation, ergonomics, functionality and service life, which are continually being adapted in accordance with the latest developments.
Bosch first entered the sector of professional garden care with its cordless battery-powered technology in Spring 2015. The 36-volt garden tools, which include the GRA 53 Professional as well as another lawnmower and two brushcutters, have been available from specialist stores since then. They offer a genuine alternative to petrol-powered professional tools in terms of performance, as well as being at least 50% quieter. Christian Koepf, Head of product area at Bosch Lawn and Garden, comments on the jury's decision: "We are extremely happy to have won this prestigious award. When planning and designing new products, users are obviously always our top priority since they are the ones we ultimately have to impress. The award proves that we have managed to do this and that the user benefits from the simple and transparent design."
Source: Bosch GmbH