Rental fleet: RM establishes new business model

RM sales partner BULOC has established a highly successful line of business in Alsace with the support of RUBBLE MASTER: RM machine rental. The key benefit of the high-performance, quiet and economical RM crushers in the rental business: usability. Thanks to the globally unique GO! principle, the RM Compact Crushers are easy and intuitive to operate. Users earn money with RM crushers as soon as they go into operation.

There will be more details about the RM rental fleet model at the press meeting at INTERMAT Paris on Thursday 23 April 2015 starting 2 p.m.

The fact that Thierry Venturini, CEO of construction machinery dealer BULOC, has found a stable market in hiring out crushers is due to his entrepreneurial spirit and support from Linz. Founded in Guebwiller in the east of France in 2000, RM sales partner BULOC is now extremely successful with after-sales service, sales and also RM machine rental. When the crisis reached its peak in France in 2008 construction machinery sales were sluggish. People were enthusiastic about product demonstrations and potential customers found the quality convincing but the problem was financing. "I then began to develop my rental fleet with a lot of assistance from RUBBLE MASTER," explains Thierry Venturini.

RM supports its dealers when starting rental service

"We have been using our successful rental fleet concept in Austria for a number of years. With this know-how we have also been supporting our sales partners – such as BULOC in France – for some time now," says Gerald Hanisch, RM founder and CEO. The rental model was exactly in line with the needs of the customers in the regions Alsace, Lorraine and Franche-Comté which are served by BULOC. Construction companies do not want to build up large warehouses, especially in difficult economic times, and building material is purchased in the amounts required or produced by the companies themselves "just-in-time". "They perhaps need to crush 2,000 tonnes which is required for a building site and they hire the crusher to do the job. They then hire it again one or two months later and this works really well!" reports Venturini.

Easy-to-operate RM machines

RM has been working intensively on the development of technical solutions for mobile crushers since the beginning. Thanks to its innovative concept, RM created a market: on-site recycling! The RM GO! Principle is another example of innovations from RM. Designed especially for newcomers to recycling, a colour-coded guidance system emerged which means the crushers can be operated intuitively and easily. Lengthy and elaborate training, explanations or adjustments are not required for the RM GO! machines. This gives the user the major benefit of earning revenue immediately with the RM GO! models. "This means that all our customers have to do is literally just push the button to get started," explains Hanisch. What is very practicable especially in the case of rental machines: even customers who have never operated a crusher produce valuable aggregate right from the start.

The RM experts will explain at INTERMAT Paris where and how customers hire RM crushers and how they can set up an RM rental fleet themselves.