#RentalWeek2024 Social Media Challenge

With the European Rental Week approaching, we are excited to announce the launch of the #RentalWeek2024 Social Media Challenge! This is an exciting opportunity for employees to showcase what it is like to work in the rental industry and highlight its rewarding aspects. Our goal is to increase the visibility of the rental sector and inspire young people to explore careers in this field.

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The challenge is simple and fun: employees of local rental companies are invited to participate in this challenge by creating short videos based on popular social media trends, which will then be shared across platforms like TikTok, Instagram, X, and YouTube. Videos can be uploaded between now and 20 October.

How does this challenge work?

1.  Find participants: Forward the attached briefing to the employees at your company. We also ask national associations to share the briefing with their members so that their employees can participate.

2.  Record videos: Employees are encouraged to create a short video showcasing their experiences, using official hashtags to maximize reach.

3.  Share the content: The videos can be shared from the employees’ personal accounts or from the company’s main accounts by 20 October at the latest.

4.  Further share on LinkedIn/X: As a part of the ERA community, we invite you to choose several of the posted videos and share them again on LinkedIn/X to expand our reach. This will help us engage with a wider audience, including the existing workforce, individuals who are actively seeking job opportunities, potential customers, and policymakers. Please be sure to use the official ERW hashtags.

Please share this briefing with your employees or members of your national association, with step-by-step guidance on how they can participate. Feel free to translate the briefing into your local language or contact us if you ‎would like assistance with translation.‎

Let’s make this a successful and engaging challenge by showing the world how exciting and fulfilling a career in the rental industry can be.

Please do not hesitate to reach out to atax@kellencompany.com in case of any questions.