RUBI opens facilities in USA and Portugal

The RUBI Portugal subsidiary, established in 1984, has opened new facilities in order to improve its level of service and the visibility of the brand within the country.

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RUBI Tools USA has doubled its turnover over the last 4 years and is moving to a new location to increase its storage capacity.

The Germans Boada-RUBI Group, which has 11 subsidiaries around the world and a presence in more than 120 countries, still strives to fulfil the needs of tile fixers. The global health crisis has not slowed down the corporate group and it has continued with its growth plan in two key markets for the brand: Portugal and the United States.

On the one hand, RUBI Portugal – one of the group’s oldest subsidiaries, having been in operation since 1984 in Coimbra – is moving to new facilities with a larger office space. The workshop and the storage area for spare parts have also been expanded. At this new location, the company aims to improve the level of service for its clients. RUBI Portugal continues to be committed to training professionals and the new facilities therefore also contain a training and product demonstration area, both of which have always been fundamental to the company’s development.

On the other hand, RUBI Tools USA is moving to new facilities with a larger office and storage space, as well as an increased logistics capacity. It is a more suitable space which will be capable of withstanding the future growth of the company in the United States, as well as improving the level of service and delivery times. RUBI Tools USA, with a workforce of more than 30 employees, has experienced double-digit annual growth since 2015 – doubling its sales between 2015 and 2019 – and is making a name for itself in the American market.

The new facilities, located in Hialeah (Florida), cover a surface area of more than 3,700m 2 , which is twice the size of the previous location. Here, spacious offices with large meeting areas have been created to receive clients and distributors. Both subsidiaries have chosen to set up prominent showrooms in which they can physically showcase the latest RUBI products, allowing clients and professionals to physically discover and consult the catalogue.

The RUBI Group operates on an international level and offers tile fixers a large range of highly technological and pioneering products, as well as offering continuous training and, as a result, helping to professionalize the sector. The RUBI team is spread across the five continents and always focuses on meeting the needs of the end user.