2 May 2016, 08:40
Sampo Rosenlew starts cooperation with Mahindra & Mahindra, part of the Mahindra group headquartered in Mumbai, India in order to increase its combine harvester business especially in Asia, Middle East and Africa.
Sampo Rosenlew will at the same time broaden its ownership base. Mahindra & Mahindra will acquire 35% equity stake in Sampo Rosenlew.
The two companies will work closely to expand Sampo Rosenlew’s markets worldwide, as well as take advantage of each other’s expertise in developing their operations and products. Sampo Rosenlew and Mahindra & Mahindra will jointly focus on developing the combine harvester business in India, China, Africa and the Middle East.
For the international markets it already operates in, Mahindra & Mahindra will also leverage Sampo’s combine harvester product portfolio.
Sampo Rosenlew will continue in its existing core markets independently and with its current partners.
“With Mahindra & Mahindra we have a possibility to grow and make Sampo Rosenlew a truly global player in the agricultural machinery business as well as enter into the new market areas in which our own resources would not be sufficient. Working in partnership with leading agricultural machinery manufacturers has been the way of working for Sampo Rosenlew for many years.Already today we handle our distribution, after sales services and part of the joint production with our partners in the Nordic markets, Europe and North Africa. This strategic partnership with Mahindra & Mahindra is a natural step towards the world’s fastest growing markets in Asia, Middle East and Africa together with the strongest possible partner. With this collaboration we aim to increase the manufacturing volumes in combine harvesters and components in Pori “, says Jali Prihti, CEO of Sampo Rosenlew Ltd.