SDLG hosts global dealer conference at bauma China

Dealers of SDLG construction equipment from over 30 countries worldwide met at the brand’s annual dealer conference – held in conjunction with bauma China in Shanghai – this week. SDLG’s chairman, Wang Zhizhong, and executive president, Yu Mengsheng, toasted a successful year and look forward to continued growth in overseas markets.

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Chinese construction equipment giant Shandong Lingong Machinery Co., Ltd (known as Lingong) manufactures the SDLG range of machinery, including one of the world’s biggest selling lines of wheel loaders. Lingong began exporting SDLG products to international markets in 2004, and this year celebrated 10 years’ successful partnership with its Russian dealer, Rus Business Auto Ltd. Since then, the company has forged relationships with dealers in over 60 countries worldwide.

Over 300 dealer and customers joined Lingong’s senior management team in Shanghai this week at the company’s annual international dealer conference. The theme of this year’s event was improving aftermarket service and support in international markets.

Lingong’s executive president, Yu Mengsheng, said at the conference: “We’ve seen some great achievements during 2014, despite a slowdown in the overall construction equipment market. New product lines have been launched in Russia, Indonesia, the Middle East – and further afield. While we’ve also signed new distribution agreements with dealers in Timor-Leste, Canada and the U.S., to name a few. But such rapid expansion brings challenges such as how to develop and maintain a fast and effective parts-supply and service network. This is essential in retaining our loyal customers and we will work with our dealers worldwide to deliver the best possible support throughout a machine’s lifetime.”

This year, Lingong opened two new spare parts warehouses in India and Singapore for faster parts delivery to customers in Southeast and Southern Asia. In addition, the company partners with experienced construction equipment dealers in each international market to offer strategically located service technicians for quick, onsite response.

“We are continually expanding our international dealer network, and we aim to have over 100 dealers by 2016,” Yu adds. “Our strategy puts customer satisfaction at the forefront and that involves a strong aftermarket support offering.”