16 April 2025, 14:30
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Sinoboom has announced the opening of its UK subsidiary to enhance service and product support for UK distributors and customers.
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Richard Butler, Sinoboom European CEO, emphasized the strategic importance of the UK market for access equipment and the company's commitment to growing its market share.
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The new facility is centrally located in Derby, Midlands, providing excellent access to primary road links for efficient sales and technical support.
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The Derby facility includes 2,500 square meters of warehouse space, a technical training center, and a parts storage facility.
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The UK Subsidiary will be staffed by a sales and distribution support team, along with a Technical Product Support Team, to ensure rapid local response.
Sinoboom, a leading global manufacturer of Mobile Elevated Work Platforms (MEWPs), today confirmed its strategic commitment to providing its UK distributors and customers with world class levels of service and product support with the announcement of the opening of its UK subsidiary.
Commitment to Sinoboom Distributors and Customers
Richard Butler, Sinoboom European CEO, said the UK is one of the most important markets globally for access equipment and this investment is in line with Sinoboom’s global strategy to grow its market share in key markets whilst supporting both its distributors and customers at a regional and local level.
Facility
Sinoboom UK is located centrally in the Midlands in the city of Derby, which has excellent access to the UK’s primary road links, allowing for a fast and efficient response to both sales and technical support.
The new facility includes 2,500 square meters of warehouse along with room for a technical training center and parts storage facility.
Services
“The UK Subsidiary will be manned by a sales and distribution support team along with a Technical Product Support Team to ensure that we can provide a local rapid response, to both our distribution partners and end-users,” said Butler.
Source: Sinoboom