Sinoboom North America partners with Trackunit

Sinoboom North America today (March 15) announced the launch of a telematics partnership with global IoT solutions provider Trackunit, at a signing ceremony at the Sinoboom NA booth at CONEXPO-CON/AGG in Las Vegas. The agreement was signed by Paul Wilson, Vice President, North America Key Accounts on behalf of Trackunit, and by Susan Xu, CEO of Sinoboom. 

Through this partnership, Sinoboom NA will offer telematics solutions to customers via Trackunit’s web- and mobile-based platform. The Trackunit Raw device enables Sinoboom NA to seamlessly connect all types of machines and equipment to collect valuable data. Customers will have reliable, real-time remote visibility of their fleets, with access to machine CAN and utilization data. 

“We know that reliability of equipment is crucial for our customers, to keep fleet uptime to a maximum,” said Susan Xu, CEO of parent company Sinoboom. “The quality of the data accessible through Trackunit’s system gives customers the meaningful equipment insights they need to keep machines and fleets running smoothly and efficiently.”

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“We’re proud to be partnering with Sinoboom NA in offering advanced machine data to its customers,” said Soeren Brogaard, CEO at Trackunit. “We look forward to working with Sinoboom on creating value for its customers and further connecting construction.” He went on to add, “It’s vindication for the partnership and our growing relationship with Sinoboom. We believe in the power of connectivity and this is part of that ongoing dynamic.”

The new partnership builds on the foundations of an existing partnership between Sinoboom’s European subsidiary and Trackunit, signed in January 2022. 

On the same day, five other partnerships were signed by Sinoboom NA, with Canadian customer LTR Location, with TireSocks and Wheco, and with and US sales representatives Lew Hudson and East Coast Sales. 

CONEXPO-CON/AGG continues to March 18; Sinoboom NA are at Booth F8452.