Starting with the ERW Pillars: The Indispensable Part of the Equipment Rental Industry: People

• ERA and Eurogroup Consulting conducted a study on "Attraction and Retention of People in Rental" to address HR challenges in the equipment rental industry.

• The study emphasizes the importance of innovative HR strategies and employee care initiatives, especially for frontline workers.

• Effective strategic communication is highlighted as crucial for expanding recruitment efforts and attracting a broader range of candidates.

• Retention of existing talent is identified as a cost-effective strategy, offering companies greater control over their workforce.

• The study provides 10 key strategies across five priority areas to improve talent management, focusing on employer branding and innovative HR practices.

• The focus on people aligns with the core pillars of European Rental Week (ERW), emphasizing the industry's commitment to its workforce.

People are one of the fundamental pillars of our industry and to find and keep skilled people in competition with other industries is increasingly a challenge for most rental companies across Europe. Within the great awareness of that, as our followers remember, ERA partnered with HR experts from Eurogroup Consulting on a comprehensive study titled “Attraction and Retention of People in Rental”.

Invest in People

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The study underscores the importance of innovative HR strategies that enhance employee ‎value. Innovating in employee care initiatives, particularly for frontline workers, who are among the hardest roles to recruit and investing in management and support for workers throughout their career journey are the main 2 recommendations to the HR departments of equipment rental companies.

The Importance of Strategic Communication

One of the key findings from the study highlights the critical need for companies in the equipment rental industry to prioritize strategic communication. By effectively communicating their value proposition and the opportunities they offer, companies can expand their recruitment efforts and attract a broader range of candidates.

Talent Attraction

In today’s competitive job market, the active engagement and retention of employees have become concerns for businesses across industries. While talent attraction undoubtedly plays a crucial role, the retention of existing talent represents a more cost-effective endeavour, offering companies greater control and influence over their workforce.

Actionable Recommendations and Best Practices

A comprehensive set of recommendations designed to address the specific challenges faced by the equipment rental industry has been crafted. These recommendations are organized into five priority areas, providing 10 key strategies that companies can implement to improve their talent management outcomes. These strategies offer concrete steps to strengthen employer branding, attract new talent, and ensure the retention of existing employees. They include adopting innovative HR practices to enhance employee value, with a particular focus on frontline workers, who are often the hardest to recruit and retain.

This focus on people aligns with the core pillars of European Rental Week (ERW), where the industry´s commitment to its workforce is emphasized as a fundamental driver of success. By prioritizing talent attraction and retention, companies not only invest in their own future but also contribute to the broader goals of ERW, ensuring that the European equipment rental industry remains resilient and forward-thinking.