14 May 2015, 00:00
Magna Tyres Group and tyre wholesaler Reifen Lorenz are very proud to announce the establishment of their strategic relationship, from May 2015. This agreement is an important step towards further introduction and continuation of “Magna” as well-known OTR tyre brand in Germany.
Magna Tyres has found the ideal partner in Reifen Lorenz to further expand their OTR tyre activities in Germany. Both companies contribute a valuable and long-term experience of tyre sales and distribution to their cooperation.
Provisions of the agreement also include the new OTR tyre brand “MTP”. MTP is the new product line of the Magna Tyres Group and includes various tread patterns designed for construction and mining applications. MTP is characterized by fast delivery and a fair price level. Magna Tyres is pleased that Reifen Lorenz will also contribute to the further brand recognition and sales of MTP tyres in their region of Germany.
By including Reifen Lorenz to the network of Magna dealers in Germany , the aim to creating a nationwide service network for the sales and marketing of Magna and MTP OTR tyres will be enhanced.