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21 April 2015, 00:00
Between April 20 to April 25, 2015, The INTERMAT 2015 will be unveiled in Paris Nord Villepinte exhibition center. On the event, 17 models of its cutting-edge products from Sunward (including excavators, hoisting machinery, pile-driving machinery, etc.) will make their debut, showing off Sunward’s overwhelming charm in the competitive international arena.
17 Featured Products Specially Customized to Meet the Demands of European & American Market According to the data, this is the fourth time that Sunward Equipment Group has participated in the INTERMAT exhibition. For nearly a week, Sunward will demonstrate its self-developed series of high-end products and accessories to users all over the world in 500m2 pavilion, No. 6 Hall (earthmoving machinery Hall). The products on the show includes SWE series excavators, SWL2820 and SWL3220 skid steer loaders, SWTC05 cranes, SWDLL150 ground screw drivers and other high-end products.
What is noteworthy is that the 17 high-end products of Sunward in this exhibition are all targeted at the European & American high-end market. They reflect the adaption to the requirement of European & American high-end markets on environmental protection and lightweight, and the majority of them have successfully passed the TUV and CE certification, which is a guarantee for sales in Europe.
Especially, the full series of Sunward mini excavators ranging from SWE08 to SWE40UB have passed the European CE certification. For example, the SWE25UB crawler ydraulic excavator that has just rolled off the production line this March and received a good reputation of “the Coolest Model of Sunward”, adopts the most popular pragmatic concept applied in industrial design and automotive sectors and constructed with sleek flowing lines and three-dimensional surface, to demonstrate ermanently delicacy, coordination and dynamic effect in its appearance and achieve reasonable ergonomics, low noise and low vibration performance. SWE25UB is equipped with YANMAR engine and hydraulic system of precise control in order to meet the USA IV and Euro III emission standards, and ensure stable and comfortable operating performance during the provision of strong driving force.
Depending on fashionable & stylish appearance design and superior performance, other products including new mini excavators SWE08B, SWE10UB and upgraded products like SWE17B, SWE20B and SWE40U, will bring convenient, comfortable and excellent operating experiences to the new generation of users.
Innovation leads to the Competition with European, American and Japanese Brands on Behalf of the Chinese Brand.
As one of the world's top three construction machinery exhibitions, the Paris show is an important platform for the global construction machinery enterprises to exhibit their latest technologies and equipment, meanwhile, it is also an important platform for the Chinese construction machinery enterprises to come into contact with the overseas users and agents and expand overseas markets, and a springboard crucial to march into the European market.
At one time, many Chinese companies were blocked outside the European market for its high threshold in terms of technology and emissions, but now this market has become an important stage which is bringing the strengths of “Made in China” into full play. According to the current information, China's construction machinery products have been exported to almost all European countries, and the exportation volume to any of such countries as Russia, Germany, Britain, Belgium, Italy, Netherlands, Sweden, France, etc. has exceeded $100 million, which marks that Europe is playing a more important role in China's overseas construction machinery industry.
As the leader of China’s excavator industry (especially in small and mini excavators), “SUNWARD” is the first Chinese brand that successfully enters the European and American markets. As early as in 2003, Sunward products have been exported to more than 60 countries and regions in Europe, America, Asia, Australia and Africa, so far, the exportation volume of the Sunward mini excavators has reached nearly 10,000 units, and in Europe, “SUNWARD” is the only Chinese brand that can compete with the excavators of American, European and Japanese brands. It has won the reputation of “Mini construction helper” in the local marker by virtue of its delicate and gorgeous appearance as well as reliable and flexible operation performance as a whole.
By virtue of this brilliant debut in the Paris exhibition, Sunward will fully demonstrate its strength and charm in transforming from “Made in China” to “Created in China”, and the European and American high-end market that is gradually showing a sign of recovery is expected to become the powerful growth point in the future development.
One more thing needs to mention, by the chance of Paris exhibition, Sunward will hold an opening ceremony in Sunward’s subsidiary company in Limburg Province, Belgium on April 25. The establishment of Sunward Belgium factory is aimed to realize the spot trading of international market and create a more convenient service and parts sales network, so as to better serve customers and expand the European market.